Friday, March 11, 2016

No 2. Rolex Instagram BaselWorld 2016 Teaser





No 2. Rolex Instagram BaselWorld 2016 Teaser


I just noticed Rolex put up another teaser video on Rolex.com as well as on their Instagram page! which you can see by visiting  Instagram.com/Rolex.

So What are we seeing this time? It is so hard to say? Maybe it's a Rolex Smart Watch? Whatever it is, the case and bezel look extremely curvy and symmetrical, although it could just be fancy camerawork. It is obviously worth noting that all the top Rolex Instagram images are Rolex Daytona related. Now I'm really curious!!!

A video posted by ROLEX (@rolex) on




Wednesday, March 09, 2016

Rolex BaselWorld 2016 Teaser




Rolex Instagram BaselWorld 2016 Teaser

BaselWorld 2016 is just around the corner, and it starts on March 16, 2015. I just noticed that Rolex posted a BaselWorld 2016 teaser on their Instagram.com/Rolex page. So what are we seeing? 


A video posted by ROLEX (@rolex) on


My best guess is that it looks like a Rolex Daytona lame pattern since the 3, 6 and 9 5 minute markers are shorter and there is not a marker at 12, since the Daytona has a Rolex Crown in this position. So what does this mean? Hopefully we are going to be seeing a larger Daytona at 42 or 44MM. Rolex seems to be getting pretty hip when it comes to social networking...

You can place your cursor over the Instagram image below and a play button will appear, which you can press to view the short Rolex video.

The photos below were taken by a reader of Jake's Rolex World named Eduardo Cordova of his stainless steel Rolex Daytona, and when you study them you can see the classic Daytona lame patter which looks almost identical to the Rolex Instagram teaser seen above.








So the only unresolved issue is why does the Daytona in the Rolex teaser have a second set of markers glowing outside the dial area, on what appear to be the bezel area?

Tuesday, March 08, 2016

1966 Lady-Date Rolex Ad Some People Want More Than Just A Pretty Face


...Vintage Rolex Hotness...

1966 Lady-Date Rolex Ad
Some People Want More Than Just A Pretty Face




I have a couple interesting observations about this ad which was published the years I was born. First, it says, "Once upon a time, a ladies' watch was a little frilly thing." 

This is kind of funny, because the vast majority of women who purchase Rolex watches today don't wear the smaller size Rolex pictured in the ad. Also, it is interesting to note that in the bottom right hand of the ad, it says (Founder: H. Wilsdorf), which is probably the latest Rolex ad I recall seeing that mentions him, despite the fact he had passed away six years prior to this ad being published.

Monday, March 07, 2016

Rolex Cellini Dual Time


...Rolex Wrist Shot Of The Day...

Rolex Cellini Dual Time

BaselWorld 2016 begins in 10 days on March 17, 2016, and as always, it will be very interesting to see what new models Rolex introduces. 

This being said, I thought it would be interesting to take a look back at a really cool watch Rolex introduced year before last. At BaselWorld 2014 Rolex introduced an all-new Rolex Cellini model named the Dual Time. Not so long after, WatchAnish published the first wrist-shot of the new Rolex Cellini Dual Time dress watch as seen below. I like how super-simple the user interface is on this watch in the sense that it basically has two different watch faces.




Wednesday, March 02, 2016

...Rolex Coolness... Leonardo Dicaprio Academy Award Winner For Best Actor


...Rolex Coolness...

Leonardo DiCaprio
2016 Academy Award Winner For Best Actor

Congratulations to Leonardo DiCaprio who won the Oscar for Best Actor at the 88th Academy Awards on Sunday evening!!! Leonardo is pictured below wearing his stainless steel Rolex Daytona with a black dial.


Monday, February 29, 2016

A Timeless Love Affair RUBBER B


A Timeless Love Affair
RUBBER B

RUBBER B just launched this really cool video that showcases many of their amazing aftermarket rubber straps for Rolex.

Sunday, February 28, 2016

Charlton Heston Rolex Advertisement...






...Rolex Coolness...


Charlton Heston
Academy Award Winner For Best Actor

It's that time of the year again; time for the Oscars! The 88th Academy Awards will be broadcast all over the world this evening, and it is interesting to note just how many past winners for Best Actor, Best Actress as well as Best Director wear Rolex.

There is a really fascinating story behind this Charlton Heston Rolex ad seen below. I originally learned about this Charlton Heston Rolex advertisement from T. Walker Lloyd who was a world renowned DEEP-SEA diver that ended up becoming a Rolex executive for 25 years.

In one of my podcast interviews with T. Walker, he told the story behind this Rolex ad, and I was surprised that I was not familiar with it and had never come across it. You can learn more about T. Walker Lloyd and check out the podcasts by clicking here.

Saturday, February 27, 2016

Rolex Lume Shot Of The Day...


...Rolex Lume Shot Of The Day...

Hourglass' Rolex DEEPSEA SEA-DWELLER

Friday, February 26, 2016

President Clinton Wearing a Rolex President...







Rolex President: Bill Clinton

A President Wearing A Rolex President

[42nd President Of The United States]

The history of the Rolex President is absolutely fascinating, and what is more interesting than seeing a U.S. President wearing a Rolex President? Bill Clinton is pictured below wearing his platinum Rolex President.



Speaking of President Clinton wearing Rolex, Hillary Clinton today is the front-runner for the Democratic Party in the U.S. Presidential race, and in the photo below we see her wearing her two-tone Rolex Lady Datejust...

Thursday, February 25, 2016

1954 18kt Yellow Gold Semi-Bubbleback


Rolex Studio Shot Of The Day
1954 18kt Yellow Gold Semi-Bubbleback
All Red Date Wheel with Dauphine Hands
[Reference 6105 or 6103]