Note: I just completed a major update on this story that includes all kinds of fascinating new photos and information.
Sir Sean Connery passed away at age 90 on October 31, 2020. Sean Connery in his role as the original James Bond actor served to make him not only a high-priest of Rolex that will forever by associated with the Rolex Submariner model "Big Crown" [Reference 6358], but also as a King of Cool. I would argue Sean Connery is the Submariner what Paul Newman was to the Daytona.
My goal with this chapter of James Bond Rolex history is to accurately contextualizes Sean Connery's career wearing his super-iconic "Big Crown" Rolex Submariner.
...The James Bond Rolex Story...
The Complete History Of James Bond Watches
Including ALL Watches Worn In All James Bond Movies
The Definitive Guide
Chapter 3: Sean Connery–The Original James Bond
The Watches Of James Bond
My goal with this series of articles on James Bond and Rolex is to put together a definitive article that shows every watch James Bond wears in every movie–including all non-Rolex watches, which include Omega, Breitling, and Seiko.
Let's begin with the following short list below that shows how many times each actor played James Bond. Some people would argue that the Original Casino Royale does not belong in this story because it is a spoof. They might also argue that since Never Say Never starring Sean Connery is not an EON Production it is not a real James Bond movie. I decided to cover every movie that revolves around a character named James Bond for the sake of leaving no stone unturned.
I have written a lot about James Bond in the past, but I intend to make this the definitive article that contains all the watch specific information. One of the reasons I am taking this approach is because I often forget the order in which each James Bond movie appears and what watch he wore.
Roger Moore: 7 Movies Appointed Knight Commander of the British Empire.
Sean Connery: 7 Movies Appointed Knight Commander of the British Empire.
Pierce Brosnan: 4 Movies
Timothy Dalton: 2 Movies
Daniel Craig: 2 Movies
George Lazenby: 1 Movie
Peter Sellers: 1 Movie
David Niven: 1 Movie
List of All Watches Worn In James Bond Films
Movie #1. Dr. No [Sean Connery,1st] 1962
• Rolex Submariner [Reference 6358]
Dr. No was the first James Bond movie made for the big screen. It was released the same day as the Beatles first single and stared Sean Connery as James Bond.
The year was 1962 and JFK was in the white house. The Space Race was moving full speed ahead. The first James Bond movie starred Sean Connery and Ursula Andress was made with a budget of $1 Million.
Sean Connery is pictured below on the set of Goldfinger wearing his trademark Rolex Submariner [Reference 6538] on a regimental strap.
James Bond Wears Rolex
The Man With The Top-Secret Job Wears A Rolex
New Scientist: September 12, 1963
This ad is another fascinating piece in the James Bond puzzle. The very first James Bond movie named Dr. No was released in 1962 and Sean Connery wore a Rolex Submariner. This is the first Rolex ad I know of that appears to play on the appeal of a James Bond persona. It was published in England in 1963
If you scroll back up this page 6 images, you see a screen capture from the 1962 James Bond movie, Dr. NO and we see Sean Connery testing his Rolex Submariner with a geiger counter. If you look closely the geiger counter looks similar the machine in the British Rolex Top-Secret ad above.
Movie #2. From Russia With Love [Sean Connery, 2nd] 1963
• Rolex Submariner [Reference 6538]
From Russia With Love was the first James Bond movie to feature Sean Connery posing with the Walther LP53 BB-gun. This pose would become a trademark for the James Bond series.
"Although the Walther LP53 never appeared in a Bond movie, it is one of the most iconic guns in the franchise. Connery posed with the pistol for a publicity photo taken for From Russia with Love, which was used to promote the three subsequent movies as well. Thing is, if Bond took the LP53 into combat, he’d look like an idiot. That’s because it’s a .177” BB gun. Yep, TIL one of the most famous James Bond guns is an air pistol.
The story goes that when Connery showed up to the photoshoot, no one had thought to bring along the appropriate Walther PPK. The photographer had to improvise, but fortunately, he practiced air pistol as a hobby. His pistol was even made by Walther. He handed Connery his LP53 to hold as a prop, which Connery accepted because he probably just wanted to go home, and that was that: James Bond posing with a pea shooter."
Sean Connery is pictured below in From Russia With Love, sporting his trademark Rolex Submariner on a leather strap.
Movie #3. Goldfinger [Sean Connery, 3rd] 1964
• Rolex Submariner [Reference 6538]
"Once is happenstance. Twice is coincidence. The third time it's enemy action."
In Goldfinger, Sean Connery as James Bond wears a Rolex Submariner [Reference 6538] as pictured below, on a Regimental belt strap. Many people say Sean Connery wore his 6538 Submariner on a NATO strap. This is not true. There has NEVER been a James Bond movie in which James wears a NATO.
Note that the strap that Sean Connery wears has 9 stripes total consisting of Dark Navy Blue, Dark Olive Olive and fine burgundy stripes. The most interesting part of this story is that Daniel Craig was recently seen wearing and talking about his Rolex 6538 that he wears on a NATO strap. You can read about Daniel Craig an the mystery surrounding his Rolex Submariner by clicking here.
The strap Sean Connery is wearing is a Royal Scots government strap, and its formal color names are: Peony Red, Gosling Green and Oxford Blue. The Royal Scots, also know as "The Royal Regiment" is the oldest British Army Regiment. It was founded in 1633 by Sir John Hepburn by a Royal Warrant from King Charles I, who recruited 1200 men in Scotland. On March 28, 2006, the Royal Scots merged with other Scottish Infantry Regiments to become The Royal Regiment of Scotland.
The Navy Suit
The early scene in Goldfinger, where Sean Connery visits Q-Branch in Goldfinger to examine his new Aston Martin DB5 with the ejection-seat while wearing his Navy Blue suit with a black knit necktie is sartorially splendid.
The Pussy & The James Bond
The female character, Pussy Galore who played Goldfinger's Pilot that James Bond converted from a Lesbian wore a men's Rolex GMT. Today women wearing men's 40mm sport Rolex watches is common, but Honor Blackman as Pussy Galore was the first female to do so on screen. Many Rolex collecting enthusiasts refer to the models of Rolex worn in Goldfinger as The James [Rolex Submariner, Reference 6538] and The Pussy [Rolex GMT, Reference 6542].
The two watches below show what the 6538 and 6542 look like close up.
Pussy Galore is pictured above and in the shots below you see James finally converted her successfully. Of course in these three photos, Pussy Galore is wearing her Rolex GMT 6542 Coke.
Pepsi GMT-Master
It's Fashion On The Front Page
It's All The Rage
Vogue Magazine Cover
October 1, 1963
The Vouge Magazine cover pictured below from October 1, 1963 features Vouge model and actress, Tania Mallet who played Tilly Masterson in Goldfinger wearing a Rolex Pepsi GMT-Master [Reference 6542] and it fascinatingly predates the Honor Blackman poster by less than three months as Goldfinger was released in theaters on January 9, 1965. Nick Gould was responsible for discovering the identity of Tania Mallet on this cover and he pointed out Tania was in Goldfinger. This raises the question of whether or not there was a correlation between the two, and knowing the brilliance of Rene-Paul Jeanneret, I would argue there likely was.
JosefromPerezcope.com discovered the following Pussy Galore Rolex Submariner Movie poster back in February of 2022 that features Honor Blackman as Pussy Galore rocking her Pepsi GMT-Master.
Movie #4. Thunderball [Sean Connery, 4th] 1965
• Rolex Submariner [Reference 6538]
• Breitling [Top Time Model]
James Bond was an international phenomenon and remains so to this day. Here is a great Japanese movie poster for Thunderball. Great graphics!!!
Thunderball Rolex Submariner [Reference 6538]
In the photos below from Thunderball you see Sean Connery wearing his Rolex Submariner [Reference 6538]. It is apparently the exact same Submariner he wore in Dr. No because is has the exact Regimental 16mm belt strap which is way too narrow for the lug spacing on the 6538 which is 20mm.
Claudine Auger was Miss France 1958, and she co-starred with Sean Connery in Thunderball, and we see her below sitting on his lap.
Sean Connery is pictured above with actress, Martine Beswick who played the role of Paula Caplan in Thunderball. Martine Beswick also played the role of Zora in the previous James Bond movie, From Russia Wish Love.
As far as I know Rolex did provide the Rolex watch in Thunderball to EON productions, but did not pay a fee for product placement. Rolex did seem to be aware of the James Bond Rolex appeal to men and the closest they ever came to doing an official Rolex James Bond advertisement would be this James-Bond-like ad from 1965.
The Rolex Submariner was featured in a Thunderball add as seen below.
The photo below shows Sean Connery and Rik Van Nutter on the set of Thunderball which was shot in the Bahamas, and we see Rik rocking a GMT-Master.
Another Rolex Model on Sean Connery
Jose from Perezcope.com discovered and made a positive ID on the fascinating photo below and since Sir Sean Connery just passed away I realized now is probably the perfect time to showcase it. This photo shows Sean Connery in Thunderball at 1:10:54 wear a Rolex that appears to be a stainless steel Datejust with a white dial. This is a previously undocumented discovery, but I think it ads valuable context to Nicks historically significant comments.
Breitling Top Time
Sean Connery also wore a Breitling Top Time in Thunderball as pictured below.
Movie #5. You Only Live Twice [Sean Connery, 5th] 1967
• Unidentifiable Gold Dress Watch on a Black Strap
You Only Live Twice Premiere
London England, June 1967
Sean Connery is pictured below with Dick Van Dyke, Diane Cilentro meeting Queen Elizabeth in June of 1967.
As the saying goes, 'When it rains, it pours,' and this week has brought a deluge of loss. The world mourns the passing of famous Rolex wearers, Malcolm-Jamal Warner whose heartfelt performances touched generations; Ozzy Osbourne, the indomitable Prince of Darkness who reshaped music; and now Hulk Hogan, the legendary wrestler whose larger-than-life presence defined an era. These icons, each a titan in their craft, now belong to the ages, leaving behind legacies that will echo in eternity...
A Hero Forged in the Ring
Born on August 11, 1953, in Augusta, Georgia, and raised in Tampa, Florida, Terry Gene Bollea was destined for greatness. The son of a construction foreman and a dance teacher, young Terry was a standout athlete and musician, playing bass guitar in local rock bands like Ruckus before finding his true calling in professional wrestling. Despite early setbacks—including a broken leg on his first day of training—Hogan’s determination and charisma propelled him to stardom.
With a towering physical presence, Hogan stood 6 feet, 7 inches tall (200.66CM, or 2.01 Meters) and burst onto the scene in 1977, eventually signing with the World Wrestling Federation (WWF, now WWE) in 1983.
His blond horseshoe mustache, red and yellow bandanas, and self-proclaimed "24-inch pythons" became synonymous with the wrestling boom of the 1980s. As the heroic all-American face of the WWF, Hogan headlined eight of the first nine WrestleMania events, including the inaugural WrestleMania in 1985 alongside Mr. T. His iconic victory over The Iron Sheik in 1984 at Madison Square Garden, where he delivered his signature leg drop to claim the WWF World Heavyweight Championship, sparked "Hulkamania"—a cultural craze that turned wrestling into a global spectacle.
Hogan’s influence extended beyond his heroic persona. In 1996, while with World Championship Wrestling (WCW), he shocked the world with one of the most memorable heel turns in wrestling history. Transforming into the villainous “Hollywood” Hulk Hogan, he led the New World Order (NWO), a rebellious faction that revolutionized wrestling storytelling. The NWO’s dominance helped WCW surpass WWE in television ratings for 83 weeks, a feat unmatched since. Hogan’s ability to reinvent himself as a bad guy showcased his versatility and kept him at the forefront of the industry.
Returning to WWE in 2002, Hogan faced Dwayne “The Rock” Johnson at WrestleMania X8 in a clash of titans that electrified fans. His 12 world championships—six with WWE and six with WCW—underscore his unparalleled success. Hogan’s contributions earned him two inductions into the WWE Hall of Fame: as an individual in 2005 and as part of the NWO in 2020.
A Cultural Icon Beyond the Ring
Hogan’s charisma extended far beyond wrestling. He became a pop culture juggernaut, appearing in films like Rocky III (1982), where he played the bombastic Thunderlips, and family-friendly movies such as Mr. Nanny and Suburban Commando. His television roles included the action series Thunder in Paradise and reality show Hogan Knows Best, which offered a glimpse into his personal life. Hogan also graced talk shows like The Tonight Show Starring Johnny Carson and Saturday Night Live, and even fronted the Wrestling Boot Band, whose album Hulk Rules charted on Billboard’s Top Kid Audio.
Despite his achievements, Hogan’s life was not without controversy. In 2015, a leaked video containing racial slurs tarnished his legacy, leading to a temporary fallout with WWE. Hogan apologized, stating, “It was unacceptable for me to have used that offensive language; there is no excuse for it.” His 2016 lawsuit against Gawker Media over an unauthorized video, backed by billionaire Peter Thiel, resulted in a $140 million judgment (later settled for $31 million) and contributed to Gawker’s bankruptcy. Hogan’s return to WWE in 2018 and his continued appearances, including at WrestleMania and the Raw debut on Netflix in 2025, showed his enduring appeal, though his final appearance drew mixed reactions from fans.
A Legacy That Endures
Hogan’s impact on wrestling is immeasurable. He was the archetype of a “Superstar,” as WWE’s Triple H noted, inspiring generations of wrestlers and fans. Tributes poured in from peers like Ric Flair, who called Hogan a “close friend” and “incredible athlete,” and Vince McMahon, who hailed him as “the greatest WWE Superstar of ALL TIME.” Even President Donald Trump, whom Hogan supported at the 2024 Republican National Convention, mourned his passing, sharing a playful arm-wrestling photo with the caption, “Hulk Hogan will be greatly missed.”
Hogan’s physical toll was significant, with scores of surgeries from wrestling injuries leaving him, as he once quipped, with “no original body parts left.” Yet his spirit remained unbroken. In April 2025, he co-founded Real American Freestyle, an amateur wrestling league, and served as its commissioner, aiming to inspire the next generation. Following his death, the league vowed to continue, honoring his legacy.
A Titan Belongs to the Ages
Hulk Hogan’s death on July 24, 2025, from cardiac arrest at his Clearwater, Florida home, as confirmed by local authorities and WWE, marks the end of an era. He was a trailblazer who turned wrestling into a billion-dollar industry, a showman who captivated the world, and a flawed yet resilient figure who faced adversity with grit. As we bid farewell to “The Immortal One,” we remember the man who encouraged us to believe in ourselves, to roar with the crowd, and to let Hulkamania run wild forever.
Rolex Magazine honors Hulk Hogan’s timeless legacy, much like the precision and excellence embodied in every Rolex timepiece—a testament to enduring greatness.
If you think about it, Rolex watches are like wrestlers in the sense they are big and bold, and are a serious status symbol. Thus, it's not surprising that many wrestlers have worn and depended on Rolex to keep the time of their lives, like Dwayne "The Rock" Johnson.
This reminds me, I need to put together a story on Ric Flair, who was also a pier of Hulk Hogan's and more than anything was extremely entertaining and spoke frequently about his Rolex President he still wears.
In the video interview below from 1982, I noticed Johnny Carson is rocking his yellow gold Rolex President.
This is the first time I recall writing back-to-back obituaries, one day after another, which is a bummer, but at the same time a celebration of amazing career achievements. I am sad to report, Heavy Metal pioneer and musician, Ozzy Osbourne has stepped back into eternity.
Ozzy was a big Rolex fan and had an amazing collection of Rolex models, including his Rolex President as we see pictured above on his wrist, and he poses with fellow rocker, Vince Neil back in 1984, as well as his custom Explorer II model seen below on his wrist that features a black PVD coating with a Purple dial.
Ozzy is pictured below with his pal, Sir Jackie Stewart, who is the longest running Rolex Ambassador.
John Michael "Ozzy" Osbourne, the legendary frontman of Black Sabbath and a solo artist who redefined heavy metal, passed away on July 22, 2025, at the age of 76.
His family announced his death in a heartfelt statement:
“It is with more sadness than mere words can convey that we have to report that our beloved Ozzy Osbourne has passed away this morning. He was with his family and surrounded by love.”
The news comes just weeks after Osbourne’s triumphant final performance at the “Back to the Beginning” concert in his hometown of Birmingham, England, on July 5, 2025, where he reunited with Black Sabbath bandmates Tony Iommi, Geezer Butler, and Bill Ward for a historic farewell.
Born on December 3, 1948, in Aston, Birmingham, Osbourne grew up in a working-class family, the fourth of six children. His early life was marked by hardship—undiagnosed dyslexia, ADHD, and a stint in prison for burglary shaped a rebellious spirit that would later fuel his music. Inspired by The Beatles in 1963, Osbourne pursued a career in music, placing an ad that read “Ozzy Zig Needs Gig,” which led to the formation of Black Sabbath in 1968 with Iommi, Butler, and Ward.
Black Sabbath’s self-titled debut in 1970, followed by Paranoid (1970) and Master of Reality (1971), laid the foundation for heavy metal. Osbourne’s urgent, high-pitched vocals, paired with Iommi’s detuned riffs and Butler’s occult-inspired lyrics, created a sound that was raw, heavy, and revolutionary. Hits like “Iron Man,” “War Pigs,” and “Paranoid” became anthems, with Paranoid topping the UK charts and cementing the band’s influence.
The Prince of Darkness
Rocking Rolex
The title "Prince of Darkness" is a bit of a misleading misnomer, as Ozzy was really more the "Prince of Light. "Decades ago, Ozzy Osbourne was captured in a striking photo, boldly sporting his iconic Rolex President, its gold gleam catching the light as he embodied his signature menacing aura—a look that defined his stage persona. With his wild shaved head, intense gaze, and dark, theatrical vibe, he was the quintessential Prince of Darkness, radiating a chilling intensity that thrilled fans. Yet, beneath this gruff, intimidating exterior, Ozzy was a surprising contrast: a warm, affectionate soul, more akin to a cuddly, super-friendly pussycat.
His sharp wit, playful humor and ultra-charismatic personality often shone through, as if he were stumbling through life in a chaotic, laugh-out-loud Benny Hill skit, charming everyone around him with his unexpected warmth and irreverent presence.
Personally, I find it to be fascinating that Ozzy tried to look fierce and scary, but at the same time chose to rock his yellow gold Rolex President as status symbol to communicate his success.
Osbourne’s stage presence—wild, unpredictable, and often controversial—earned him the moniker “Prince of Darkness.” A notorious 1982 incident in Des Moines, where he bit the head off a real bat (mistaking it for a prop), became rock legend.
Fired from Black Sabbath in 1979 due to his struggles with alcohol and drug addiction, Osbourne reinvented himself as a solo artist under the guidance of Sharon Arden, whom he married in 1982. His debut album, Blizzard of Ozz (1980), featuring guitarist Randy Rhoads, went quadruple-platinum, driven by the iconic “Crazy Train.” Follow-up albums like Diary of a Madman (1981) and No More Tears (1991) solidified his solo legacy, with 13 studio albums and over 100 million records sold across his career.
In the 1990s, Osbourne and Sharon launched Ozzfest, a traveling festival that became a cultural juggernaut, showcasing bands like Slipknot, Tool, and Linkin Park. In 2002, Osbourne reached a new audience through The Osbournes, an MTV reality show that revealed a comedic, chaotic family life with Sharon, Kelly, and Jack. The Emmy-winning series became a blueprint for celebrity-driven reality TV. I was a huge fan of The Osbournes and felt like I really got to know Ozzy and Sharon, Jack and Kelly, and they felt like family, and their show was soooo, soooo funny, fun and heartwarming.
Despite health challenges, including a 2003 ATV accident and a Parkinson’s diagnosis in 2019, Osbourne remained a force. His final concert at Villa Park, performed seated on a bat-adorned throne due to mobility issues, was a star-studded tribute featuring Metallica, Guns N’ Roses, and more. “I am Iron Man: go fucking crazy!” he told the 42,000 fans, a moment that captured his enduring spirit.
Osbourne’s influence transcended music. He was inducted into the Rock & Roll Hall of Fame twice—once with Black Sabbath in 2006 and as a solo artist in 2024. Tributes poured in from peers like Metallica, Aerosmith, and Gene Simmons, who called him a “universally beloved” singularity. Black Sabbath’s simple tribute on X read: “Ozzy Forever.”
Osbourne’s connection to Rolex Magazine reflects his larger-than-life persona. Known for his love of bold, luxurious style, he often sported a Rolex Submariner Date, as well as many Rolex President and Daytona models, their rugged elegance mirroring his gritty yet iconic presence. The watches, like Osbourne, were a symbol of durability and timeless rebellion, a fitting companion for a man who lived life on his own terms.
Ozzy Osbourne leaves behind Sharon, their children Kelly, Jack, and Aimee, and three children from his first marriage to Thelma Riley. His legacy as a pioneer of heavy metal, a reality TV trailblazer, and a cultural icon endures. As he once told Rolling Stone, his obituary would likely begin, “Ozzy Osbourne, the man who bit the head off a bat, died.” Yet, it’s his heart, grit, and music that will echo forever. Rest in peace, Ozzy—you belong to the ages.
The 9 Lives of Ozzy
Like Father, Unlike Son
Ozzy's youngest son Jack, is interviewed with his father on the Howard Stern show, as seen below when he was a little boy.
In this next video we see Jack interviewing his father, Ozzy, which is extremely interesting.
Live Performances
And so, as you hear these words
Telling you now of my state
I tell you to enjoy life
I wish I could, but it's too late
Ozzy had an amazing stage presence and was just as charismatic on stage as off. This first version of Black Sabbath performing Paranoid was shot in Belgium in 1970, and really captures Ozzy's talent and essence.
The ONLY other band I can think of that rocket this hard, from this same era is Led Zeppelin. Now that I think about it, the parallels between Black Sabbath are pretty strong in that they both were from the UK, and formed around the same time in 1968, and both rocked pretty hard. Both bands, had 4 members, with one lead singer, one guitarist, one bass player and one drummer, and they looked similar.
It's fascinating to notice when Ozzy Osbourne speaks on camera, his thick Birmingham accent shines through, but when he sings, like so many British vocalists, he sounds distinctly American!?!! This intriguing quirk of vocal performance occurs as singing stretches out vowels and focuses on melody, smoothing out regional accents into something much more similar to American English. Drawing from American-rooted genres like rock and blues, singers like Ozzy, The Beatles, The Rolling Stones, and even Led Zeppelin naturally adopt these vocal styles, making their music feel much more universal and accessible to fans worldwide.
I've included this second version of Ozzy Osbourne performing his Black Sabbath classic, Paranoid, recorded 15 years later, showcasing how his singing style and vocal delivery have evolved. It's striking how it almost feels like a different singer and a reimagined song, and notice he is performing with his original Black Sabbath band member at Live Aid in 1985.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.