...Rolex Macro Shot Of The Day...
Sunday, January 31, 2016
Saturday, January 30, 2016
Tuesday, January 26, 2016
90th Anniversary Of The Rolex Oyster
90th Anniversary Of The Rolex Oyster
1926-2016
It's hard to imagine that only ninety years ago, Rolex invented and brought to market the first waterproof watch. I say this because it seems like so long ago, and at the same time not so long ago. In order to really understand the significance of the Rolex Oyster in horological history, you have to understand Rolex's founder Hans Wilsdorf.
Hans Hilsdorf, Founder of Rolex pictured above in 1905 in La Chaux-de-Fonds, Switzerland.
The watch below is not a vintage Panerai. It is an incredibly timeless, elegant Rolex Oyster which was one of the first waterproof models that Rolex offered in 1926. Happy 90th Anniversary to the Rolex Oyster!!!
Monday, January 25, 2016
Friday, January 22, 2016
A Rolex Letter From Brazil July 1953
A Rolex Letter From Brazil
July 1953
It has been said that every Rolex has a story behind it, and Rolex used to publish many of these great anecdotes, and this one is from Brazil in 1953. The article mentions "Don't forget that the more junior member of the Rolex family, the Tudor, is also protected by the Oyster case." Rolex officially launched the Tudor line a year earlier in 1952. If you click on the magazine image below, it will get bigger and easier to read.
Vintage Rolex Ad Appears Courtesy of The Concannon Collection
Labels:
Brazil,
Concannon Collection,
Rolex Advertising,
Rolex Stories,
Tudor
Wednesday, January 20, 2016
Tuesday, January 19, 2016
...Rolex Macro Shot Of The Day...
Monday, January 11, 2016
Donald Douglas: Founder of McDonnell Douglas Corporation
...Rolex Super-Coolness....
Donald Douglas
Founder of McDonnell Douglas Corporation
1892-1981
"When you design it, think how you would feel if you had to fly it! Safety first!"
Donald Douglass is one of the greatest aviation pioneers in history, and he is featured below in the 1952 Rolex Datejust ad. Donald Douglas was a highly talented aeronautical engineer who played a key role in the building out the American aviation industry.
Early in Douglas' career he built an airplane known as the Douglas Cloudster, which was the first airplane that could cary a payload heavier than its own weight. In 1921 he founded the Douglas Aircraft Company which would later merge into The McDonnell Douglas Corporation.
Donald Douglas is pictured below with American President FDR, on the eve of World War II. At the beginning of World War II, Doulas' Airplanes made up 80% of all commercial aircraft in the U.S. Fleet, which was dominated with his Douglas DC-3. Also, his Douglas C-47 Military Transport version of the DC-3 was the dominant airplane in the U.S. Military Fleet.
The following video is fascinating as it features the pioneer aviation founders of Lockheed, Northrop and Douglas himself.
Thursday, January 07, 2016
Rolex Studio Shot Of The Day Antiquorum Rolex Moonphase [Reference 8171]
Rolex Studio Shot Of The Day
Antiquorum Rolex Moonphase
[Reference 8171]
This is an outrageously beautiful yellow gold Rolex Moonphase that was made between 1949 and 1952. This Rolex reference is was dubbed "Padellone" by Italian collectors. "Padellone" translated into English means "Frying Pan." I understand the translation, but referring to such a magnificent masterpiece as "frying pan" is not reasonable, so today I am renaming this watch as "The Magnificent Moonphase."
One of the other really cool things about the Rolex Moonphase [Reference 8171] is that even though it was made between 1949 and 1952, it was unusually large at the time at 38mm, which makes it very cool and timeless today.

Wednesday, January 06, 2016
Rolex Macros Shot of the Day: Daytona
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