Thursday, August 11, 2022
Zizou v. Roger
Wednesday, August 10, 2022
Rolex Explorer II 1655 and 226570
...Rolex Studio Shot of the Day...
Rolex Explorer II
Old Meets New
The Rolex Explorer II 1655 becomes the reflection of the newest model, the Rolex Explorer II 226570 released in April 2021.
Captain Danny, is testing a beta version of iOS16 on his iPhone, and he shared this image with me where he brilliantly used the image above as his wallpaper. As you can see Captain Danny is taking advantage of the new unlock screen widget to keep track in 4 times zones, which is amazing for a pilot.
Sunday, August 07, 2022
Rolex Giraglia
ROLEX GIRAGLIA
Founded in 1953, the Rolex Giraglia is one of the Mediterranean’s most adored regattas, renowned for the camaraderie among its competitors. Following the disruptions of recent years, the 2022 edition returned to its traditional format: an arrival race from Sanremo, three days of inshore races off Saint-Tropez, followed by the headline offshore race to Genoa via the fabled Giraglia Rock. Light winds prompted the 241-nautical mile (446km) course to be reduced by some 35nm to help the majority of the 141-strong international fleet finish before the cut-off time.
Ker 46 boat Lisa R was overall winner on handicap while Magic Carpet Cubed took line honours for a third time in the race after a fascinating duel with fellow 100-ft (30.48m) maxi ARCA SGR. Rolex has partnered this event – organized by the Yacht Club Italiano in collaboration with the Société Nautique de Saint-Tropez – since 1998 as part of its decades-long support for yachting.
Saturday, August 06, 2022
Friday, August 05, 2022
Rolex Coolness: Michael Kors Women's Wear Designer
Michael Kors
Women's Wear Designer
Michael Kors also is pictured below wearing a stainless steel Rolex Submariner, and he also wears a Yellow Gold Rolex Submariner which can be seen in the last video at the end of this story which also features an apartment tour with Architectural Digest.




Tuesday, July 26, 2022
More than 60 Years of Rolex and Equestrianism
Monday, July 25, 2022
Rolex Submariner Surfing Safari
Rolex Submariner
Surfing Safari
What's as cool/rad as a Rolex Submariner in the life aquatic? Is this a trick question, you ask!?!! Nope. The answer is SURFING. As The Beach Boys sang:
Let's go surfing now, everybody's learning how, come on and safari with me...
Rolex's history with surfing is fascinating. In the past they used to give out Rolex watches for participants who won Surfing championships. Nick Gould did some research and discovered they used to give lady surfers Datejust models, and men Submariner models as we see below with World Champion Surfer, Shaun Tomson.
A Rolex Submariner is the ultimate Surfing watch, and even though it was originally intended to be a diving watch, it is the ULTIMATE all-around watch for the life aquatic. Below is a fascinating Rolex Surfing ad from 1972 featuring a single red Submariner, which I recently discovered. Notice it is from Buenos Aires, Argentina...The two Rolex Surfing ads below are the ONLY ones I have ever seen, which leads me to believe that Rolex didn't think it was a lucrative market to advertise to, but damn they are COOL :-) In particular, I LOVE the illustration of the surfer on this first vintage Rolex ad...
A reader on the @Rolex.Magazine Instagram page mentioned the surfer in the add looks like Tom Cruise, with a short neck.
Single Red Submariner

Sunday, July 24, 2022
The Complete History Of The Rolex Cyclops
Date Window Magnifier

The Rolex Cyclops represents one of the most iconic and quintessential trademark Rolex design language characteristics.

It is believed Rolex founder Hans Wilsdorf developed the Cyclops as his second wife, Betty Wilsdorf-Mettler had a difficult time reading the date on his Datejust.
Hans Wilsdorf was very fastidious and used to spend an unusual amount of time getting ready in his bathroom in the morning—sometimes more than an hour. As the story goes, Hans Wilsdorf's wife heard him shouting "I got it, I got it!!!" It turns out when Hans Wilsdorf was washing with his hands a drop of water landed on his Rolex Datejust crystal directly over the date aperture window and he noticed it magnified the date. Hans Wilsdorf went into work and had a watchmaker glue a small magnifying glass over the date wheel, and the Rolex Cyclops Date window magnifier was born. Below is copy of the Rolex Patent (CH 298953) which was originally filed in 1952.
"I am convinced that the new tropical case with the new crystal, and the optical magnification, will give us something new." —Hans Wilsdorf
In 1955 Rolex issued a press release that said:
"To all watchmakers: we draw your attention to the fact that the watch crystal with the specially shaped magnifying glass lens is a Rolex exclusivity protected in Switzerland and abroad. We will not hesitate to instigate legal proceedings against any counterfeiting."
Hans Wilsdorf is pictured below wearing his trusted Rolex Datejust. For the record, I have never seen a photo of Hans Wilsdorf wearing any Rolex model other than a Datejust, which makes me believe it was his crowning achievement and likely favorite Rolex watch.
This innovative feature made it much easier to view the date. This early Datejust was also the first to feature the now classic fluted bezel design. So let's get in the Rolex Time Machine and travel back to the late 1940s and take a look around.
Rolex gave General Eisenhower the 150th Officially Certified Swiss Chronometer Rolex, which is pictured below. When they gave it to him in 1948, it lacked a Cyclops date magnifier window.
In 1953, when Eisenhower sent the watch in for servicing, it came back with not only the updated Cyclops magnifier window, as seen below, but also with an updated dial.

Saturday, July 23, 2022
Rolex Triple Date Chronograph The Most Complicated Rolex Ever Made
