Wednesday, August 27, 2008

Vintage Rolex Day-Date Advertisement from late 1960s...

If taming oil well fires were your job you'd wear a Rolex

Oil well fires are terrifying spectacles. Taming the flames calls for great skill–plus a daredevil courage not found in every man. Red Adair, shown here on a recent assignment, is one of those who has it to spare.

It's no surprise that he's a Rolex man. Men of action all over the world are invariably drawn to the watch that takes the rough right in stride.

The watch Red Adair wears is the Rolex Day-Date. $1,150 its Oyster* case is carved from a solid block of 18kt gold.

Inside is a self-winding 30-jewel chronometer movement that can withstand extremes of heat and cold.

Because so much of the work is done by hand, it takes more than a year to make a Rolex.

Which is why a Rolex will last you a lifetime.

*Individually tested and guaranteed to a depth of 165 feet, if case, crown and crystal are intact.

Official Timepiece, Pan American World Airways.