1957 Frogman Rolex Submariner
A Vintage Icon
The 1957 Rolex Submariner advertisement is a love letter to simplicity, spotlighting the original "Frogman" model in all its unadorned glory. Stripped down to its essence, this watch didn’t even feature a date complication—yet its bold, functional design captured the imagination of adventurers and watch enthusiasts alike.
What makes this ad truly stand out is its historical snapshot of Rolex’s branding. Back in the 1950s and 1960s, the company embraced a vibrant orange background, a far cry from the sleek green we know today. This pop of color not only anchors the ad in its era but also underscores how Rolex has evolved while retaining its core identity.
With its clean lines and retro flair, this advertisement radiates an unmistakable vintage vibe. It’s a portal to a time when the Submariner wasn’t just a timepiece—it was a rugged "tool watch" companion for the fearless, from divers to explorers, embodying a spirit of timeless daring.
