Luca Cordero di Montezemolo is the Chairman of Ferrari and Fiat. He has had an amazing career filled with many achievements. For many decades, Luca has been a big Rolex sport watch fan.
In the photo below, we see a close-up wrist shot which reveals Luca wearing a vintage Rolex Submariner 5512 or 5513, on a leather strap.
In the photo below, we see Luca at the unveiling of the all-new Ferrari FF1.
As I mentioned earlier, Luca has been a Rolex Sport Model fan for many decades, and in this next photo, from the early 1970s we see Luca sporting his Rolex GMT-Master.
In this recent photo we see Luca still sporting his vintage Pepsi Rolex GMT-Master. Luca has been sporting a Rolex GMT for at-least 4 decades!!!
In this next photo we see Ferrari Chairman, Luca Cordero di Montezemolo introducing the all-new 2011 Ferrari 458 Italia Supercar.
Here is an Autocar video review of the the all-new Ferrari 458 Italia.
The head of Ferrari wearing a Rolex is nothing new. Luca's predecessor, Ferrari founder, Enzo Ferrari wore a Rolex as well. Vintage Ferrari automobiles, just like vintage Rolex watches, have continued to appreciate significantly over time.
Rolex recently began publishing a series of short video interviews on YouTube named "Rolex Rendezvous" and they include, Roger Federer, Tiger Woods, and Placido Domingo, being interviewed by tennis legend and fellow Rolex Ambassador, Vijay Amritraj.
Hollywood Super-Producer & CEO of DreamWorks Animation
Rolex Reference 6234 Chronograph
Jeffrey Katzenbert is one of the most successful film producers in history. In the past he was the Chairman of the The Walt Disney Studious, were he oversaw the production of major hiss including
As CEO of DreamWorks, he produced a string of ultra-succesful hits hits, including Pretty Woman, Good Morning Vietnam, Dead Poets Society, The Little Mermaid, Aladin, Sister Act and The Lion King. Jeffrey Katzenberg is pictured below with Eddie Murphy, who is a lifelong Rolex wearer.
Eddie Murphy & Jeffrey Katzenberg pictured above
As the current CEO of DreamWorks Animation he has overseen production of more major hits including Shrek and Madagascar.
Until today there has been a mystery surrounding which Rolex watch Jeffrey Katzenberg wears. It always appeared he wore a Rolex Datejust on a Jubilee Bracelet, but I discovered something amazing! He wears a very rare and unusual vintage Rolex Chronograph as you can see in the two photos below.
Rare Rolex Reference 6234 Chronograph
Grandfather Of The Rolex Daytona
So what kind of Rolex Chronograph exactly is Jeffrey Kaztengerg wearing in the photos above? It is a Pre-Daytona Chronograph Reference 6235 with dual scale Telemeter dial. The Rolex Chronograph Reference 6234 was introduced in 1955–coincidentally, the same years Rolex introduced the Rolex GMT Master.
The Rolex Chronograph Reference 6234 was made from 1955 to 1961, and during those 6 years Rolex averaged approximately 500 per year. The Reference 6234 is the great grandfather of the modern stainless steel Rolex Daytona.
Rihanna is one of the most successful recording artists today. She is pictured below with Los Angeles Dodgers baseball superstar, Matt Kemp.
Rihanna is wearing an unusual vintage Rolex Day-Date. It is hard to tell exactly, but it appears her watch is a vintage pink gold Rolex Day-Date on a rare Rolex Oyster bracelet.
Rubber B is an extremely innovative company that introduced the very first rubber strap made just for Rolex watches that were designed to perfectly fill in the space between the lugs on Rolex sports watches. One could argue this innovation was long overdue, but Rubber B brilliantly brought it to life.
Recently Rubber B introduced an AMAZING new rubber strap made just for the Rolex DEEPSEA SEA-DWELLER, which is pictured below in red. It has all the great trademark characteristics of earlier models including the unique T shape between the lugs which makes it instantly recognizable as a Rubber B Strap.
One of the great design innovations with the Rubber B made just for the DEEPSEA is that it is unusually wide compared to the standard Rolex Oyster bracelet. Even though the Rolex DEEPSEA seems like it is twice as large as the standard Rolex SEA-DWELLER, Rolex did not scale the Oyster Bracelet up, and some argue it looks a little strange to have such an enormous watch with a skinny, narrow bracelet.
Rubber B listened carefully to customers who said they thought the standard DEEPSEA Oyster bracelet was too skinny, and Rubber B designed the all-new DEEPSEA strap with wings that run out to the edges of the lugs, and even though the strap is tapered it tapers down to 23mm, which is really fat. All this extra width gives the watch a much more macho, tool-watch look.
Rubber B also decided to go with a beefed up buckle, to make it much easier and faster to swap out multiple Rubber B straps.
As you can see in the images above and below, the Rubber B fits perfectly into the lug space, and there is a metal shank inside the end of the strap where it fits in-between the lugs, to keep it perfectly stationary.
Essentailly the Rubber B for the Rolex DEEPSEA gives it a completely different look, which is awesome. In my mind, it gives the DEEPSEA an even more aquatic, retro, surfer vibe. It is incredible how clean and simple the lines are on the all-new Rubber B for the Rolex DEEPSEA.
Since the Rubber B or the DEEPSEA uses a simple buckle, it is extremely sturdy and can't fail. The strap is made in Switzerland from the finest vulcanized rubber.
The Rubber B for the Rolex DEEPSEA is available in Red, Black and Shark Silver. I believe they plan to offer it is Safety Orange in the future.
Rubber B also announced they are coming out with a Rubber B strap made just for the all-new "Orange Hand" Rolex Explorer II this Fall. As I understand it, they will offer it in Safety Orange, and Black. I really hope it has the simple buckle system, and I REALLY hope it shares the amazing design language from the DEEPSEA model. Specifically, I hope it has the wings, and the wide buckle.
I think this winged design language gives Rolex watches and even sportier vibe, that would be very appealing to the Panerai crown, as well as tool-watch fans. Rubber B is also coming out with an all-new strap for the Ceramic Supercase Submariner, and once again, I pray Rubber B has the wisdom to make it look exactly like their DEEPSEA version.
Here is a video that really showcases in a 3 Dimensional way, just how cool looking the Rubber B for the Rolex DEEPSEA is. This video is of an actual watch and Rubber B, not a computer simulation. It really demonstrates how beautifully precise the Rubber B is.
Rubber Bis an amazing company, and I can't wait to see their new all-new models they plan to introduce this Fall!!!
Stefano is from Italy and he is amazingly passionate about capturing all the magnificent detail in his seemingly magical macros shots of his Paul Newman Exotic Rolex Daytona dial.
Stefano is big fan of Jake's Rolex Watch Blog, and Jake's Rolex Watch Blog is a big fan of Stefano Mazzariol's magnificent Rolex photography!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.