Jake’s Rolex World Terms of Service

 Jake’s Rolex World Terms of Service

[Last Updated on January 17, 2021]

Welcome to Terms of Service for Jake’s Rolex World, which can be found @ RolexMagazine.com. Jake’s Rolex World is an online-only, digital editorial blog, magazine and research library focused on and around the history of the world famous Swiss Rolex watchmaking brand. 

Jake’s Rolex World and RolexMagazine.com are an independent editorial fan publication and are NOT affiliated with Rolex, or any of their subsidiaries. Rolex is a registered trademark of Rolex SA, which is headquartered in Geneva, Switzerland.

Please be certain to read these Terms of Service (the “terms”) carefully before enjoying our site, and services. 

This is a legally-binding contract between you and Jake’s Rolex World @ RolexMagazine.com. The information contained in this document is designed to be clear, concise and straightforward. If you have any questions, requests or feedback please feel free to contact us.

By browsing or using Jake’s Rolex World @ RolexMagazine.com you agree to be bound by all the terms and conditions set forth on this page. If for any reason you don’t agree to ALL the terms and conditions set forth, please do NOT use the services.

Content License from Jake’s Rolex World to You

As a User of the Services, Jake’s Rolex World grants you a worldwide, non-exclusive, non-sublicensable and non-transferable license to use (i.e., to download and display locally) Content solely in connection with your use of the Services. 

This license does not allow you to reproduce, modify, use, distribute, or store any Content for other than purposes of using the Services without prior written permission from us. You also cannot, license, rent, sell or otherwise use or exploit any Content for commercial use or in any way that violates any third party right.

Jake's Rolex World Fair Use Policy

Jake’e Rolex World @ RolexMagazine.com is an editorial publication that educates and informs readers about the history of Rolex through scholarship, commentary, criticism, news reporting, teaching, and research in accordance with The Fair Use Doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances in accordance with Section 107 of the Copyright Act, which provides a statutory framework for legal determination.  

We make every attempt to properly attribute source material. If you believe there is any content on Jake’s Rolex World that is not in accordance with the Fair Use Doctrine or not properly attributed, please contact us and we will gladly remove any such content, or provide proper attribution.

The Rolex Magazine

Rolex SA in Switzerland publishes a paper magazine named "The Rolex Magazine" on an annual and sometimes semi annual basis which can be acquired through Rolex Authorized Dealers only—and is not affiliated with Jake’s Rolex World or RolexMagazine.com

Just to be crystal-clear, The Rolex Magazine which is a paper only magazine is not only published by Rolex SA in Switzerland, but also NOT available to subscribe to at any price. Instead, Authorized Rolex Dealers typically have access to them, so if you want to acquire the most recent copy it is recommended you reach out to your local Factory Authorized Rolex Dealer to enquire about how to obtain your copy.

Jake Ehrlich, the founding editor and publisher of Jake’s Rolex World @ RolexMagazine.com has written an article in the past for Rolex’s “The Rolex Magazine”.

Jake Ehrlich was invited in 2013 to be one of the first journalists to tour all four of Rolex’s facilities in Switzerland and wrote a detailed account of his experience. Jake Ehrlich founded Jake’s Rolex World in 2008 as the first Rolex dedicated blog, and has published continually since then. Jake is widely regarded to be the world’s leading Rolex Historian, as well as the unofficial President of the Rolex Fan Club. 

Dan Gurney 1967 24 Hours of Le Mans Winner

I would like to thank Bill LaMantia who is a reader of Jake's Rolex World for sharing his amazing insight into the history of auto-racing, as well as providing the impetus for this amazing Rolex story...

...Rolex Super Coolness...

Dan Gurney

1967 24 Hours of Le Mans Winner

Stainless Steel Rolex Datejust

1931-2018

Dan Gurney was an American race car driver, race car designer, and team owner. With an amazing career dating back to 1958, he was considered to be one of the living God's of racing. Dan Gurney is pictured below after winning the 1967 24 Hours of Le Mans. 

His teammate for the race, A. J. Foyt is standing next to him. This photo is very famous as Dan Gurney did not drink alcohol, so when they won, he shook-up the champagne, and popped the cork and poured it all over the place–a tradition that he started, which continues to this day.

In the photo below, we see a close-up of Dan Gurney's Rolex Datejust on a Jubilee bracelet

The Ford GT40 that Dan Guryney and A.J. Foyt won the 24 Hours Of Le Mans in is pictured below. By the way, this is the first and only time an All-American team, driving an American car has ever won the 24 Hours Of Le Mans!!!

Dan Gurney's Le Mans Delta Wing

Dan Gurney remained active in sports car racing, and in 2012, his team was working on racing his experimental GT Class Delta Wing which is pictured below. Dan Gurney passed away on January 14, 2018 and left behind an amazing legacy of achievement.



Here is a Road & Track video that goes behind the scenes with Audi and Toyota drivers, including Tom Kristensen who is a Rolex Ambassador. 

Rajiv Gandhi: 6th Prime Minister Of India

...Rolex Coolness...

Rajiv Gandhi

6th Prime Minister Of India

1944-1991

In the photo below we see Rajiv Gandhi who was the 6th Prime Minister of India. In the photo below he is wearing his yellow gold Rolex Day-Date. Rajiv Gandhi was the oldest son of Indira and Feoroze Gandhi. Rajiv Gandi's granfather was the Indian Independence leader, Jawaharlal Nehru, who became India's first Prime Minister. Rajiv Gandhi was assassinated while in office in 1991.

The Return of The Vienna Philharmonic

The Return of The Vienna Philharmonic

Sofia Coppola: Academy Award Winning Director

 

...Rolex Super-Hotness...

Sofia Coppola

Academy Award Winning Director

Rocking a Rolex DATE 

Plus ALL 4 Godfather Don Corleone Actors 

Wearing Rolex Professional Watches

Last week Hodinkee.com published an interesting story titled "CULTURE OF TIME: Why 'On The Rocks' Is The Watch Movie Of The Year, in which they interviewed the films prop master who discussed a Rolex DATE model that was worn on set during filming but apparently isn't visible in the final cut. 

The backstory is that it was a vintage Rolex DATE model that was given by legendary Director, Francis Ford Coppola to his very talented daughter, Sofia Coppola. 

After having read the Hodinkee story, I was naturally curious as it lacked any photos of Sofia Coppola wearing her Rolex DATE, but the great news is I found pictures of her rocking her Rolex DATE as we see in the photos above and below.

Below is a trailer of "On The Rocks" which I recently watched and thought it was excellent:

In the photo seen below from W Magazine taken by Ted Dayton back in 1990 we again see Sofia Coppola wearing her Rolex DATE which was the same year she costarred in The Godfather Part III.

Speaking of The Godfather: Part 3, Francis Ford Coppola just released a new re-edited Directors Cut version that debuted on December 10th, 2020 and it is widely being heralded as a brilliant work of art. Richard Brady from The New Yorker Magazine recently published an article named "Newly Re-Edited, "The Godfather: Part III" is the masterpiece it already was. 

Below is the trailer of Godfather III: CODA. I haven't seen the movie yet, but from what I understand, it has a different beginning and end...The movie is formally titled "Mario Puzo's The Godfather Coda: The Death of Michael Corleone and it is available on Blu-ray and digitally...

I must mention I am a huge fan of the Godfather Trilogy and have watched all three movies countless times. I saw the Godfather Part III on Christmas day in 1990 in San Francisco at the Regency Movie Theater on Van Ness Avenue and thought it was every bit as great as the first two movies!!! My love for the movie was contrary to popular consensus as people criticized Sofia Coppola's role in the movie, but I thought her acting was absolutely magnificent!

Andy Garcia

Godfather III

Academy Award Nominee for Best Actor

I think the Coppola's should come out with a Godfather: Part 4 in the future, which should feature Andy Garcia, who was also completely amazing!!!! 

Andy Garcia was nominated for Best Actor in a Supporting Role in 1990 for his role in The Godfather: Part III. Andy Garcia is pictured below rocking his Rolex Explorer II Orange Hand [Reference 1655].

Photo above appears courtesy of Cigar Officianado

The fascinating thing about Andy Garcia's vintage Rolex Explorer II (Reference 1655) 'Orange Hand' is that he somehow added a black GMT-Bezel to it which I have not only never seen before, but didn't realize was even possible, but damn it looks good!

It is fascinating to note that all four of the major Godfather actors in the Godfather Trilogy have worn Rolex watches to keep the time of their life, so not only Andy Garcia, but also Robert De Niro, Marlon Brando and Al Pacino as we see below.

Robert De Niro

Godfather II

Academy Award Winner for Best Actor

Robert De Niro starred in Godfather Part II and won the 1975 Academy Award for Best Supporting Actor  for his portrayal as young Don Vito Corleone.

Robert De Niro has been wearing Rolex watches for 5 decades now as we see him back in 1978 wearing a Rolex Submariner in Deer Hunter.

We see Robert De Niro below is a recent photo with Jason Stratham and De Niro is again wearing a vintage Rolex Submariner. I realize I am daisy-chaining a bit now, but hey, it's RolexMagazine.com after all.

Marlon Brando

Godfather I

Academy Award Winner for Best Actor

"I'm gonna make him an offer he can't refuse."

Also, speaking of The Godfather and Rolex, there is a long list of actors that wore Rolex in real life including Marlon Brando who famously wore a GMT-Master in Apocalypse Now.

Photo of Marlon Brando appear courtesy of Mary Ellen Mark

Al Pacino

Godfather I, II & III

Academy Award Winner for Best Actor

Al Pacino starred in all 3 Godfather movies and has worn many different Rolex watches for many decades both on and off screen. Al Pacino is pictured below with Marlon Brando on the set of Godfather I. 

Al Pacino wore his Rolex Submariner when he accepted his Academy Award Oscar for Best Actor in 1993 for his role in The Scent of A Woman as we seen in this discovery made by Nick Gould.

Sofia Coppola

Academy Award Winner for Best Actor

In this last photo we again see Sofia Coppola behind the camera where she spends most of her time today as a director.

Sofia Coppola's new movie titled 'On The Rocks' which can be seen on Apple TV + stars Bill Murray is her third movie she directed with him. Her first movie with Bill Murray was the 2003 romantic comedy named "Lost in Translation" which Sofia wrote and directed and as we see below Bill Murray wore a stainless steel Rolex Datejust in that movie. Lost in Translation was nominated in 2004 for the Academy Award for Best Picture and Sofia Coppola was also nominated for Best Director...

Rolex Perpetual Music Initiative

Rolex Perpetual Music Initiative 

James Cameron's DeepSea Challenge 3D

 James Cameron's 

DEEPSEA CHALLENGE 3D 

The Review

Back on November 11, 2020 I published a story saying:

 "I have some really exciting news to share with you! YouTube movies just released James Cameron's amazing DeepSea Challenge 3D documentary which you can watch below for free, which will blow your mind—especially if you are a Rolex fan." 

I learned from some readers of Jake's Rolex World that unfortunately this movie is not available in all countries, but I know it is available in the United States. 

I just finished watching (pun intended :-) James Cameron's DEEPSEA CHALLENGE 3D and thought I would write a brief review. Since many people don't work between Christmas and New Years, I thought it would be good to share this again as well as offer some interesting insight. If you are a Rolex-spotter you will have a field day watching this movie as there are Rolex diving models all over the place!

I discovered the image below in the movie which has special meaning for me. You see, I live-blogged James Cameron's DEEPSEA CHALLENGE event live back in 2012 on Jake's Rolex World. At the time of the dive there was zero live coverage or even photos on the internet as they were out in the middle of the Pacific Ocean near Guam, but Microsoft co-founder, Paul Allen was out in the middle of the Pacific with his 414 foot super-yacht named "Octopus" following James Cameron's ship and Paul was taking photos of the event and uploading them to an online service named TwitterPick, as Twitter didn't support photo attachments at the time. 

So I was grabbing Paul Allen's images from TwitterPick and publishing them in real time, so my readers could experience the event as if they were there live. We see Paul Allen's Octopus Yacht in the background as she stood by James Cameron's ship.

Paul Allen published the photo below live at 7:15 PST that shows James Cameron's DEEPSEA CHALLENGER Submersible as it was being hoisted back up onto the Mermaid Sapphire after its successful record-breaking dive.

In the photo below we see James Cameron in the cockpit of his Deepsea Challenger submersible and he is wearing his Rolex DeepSea Special. 

It Take a Licking & Keeps On Ticking

The next image is from the movie where James Cameron looks out the viewport of his submersible and points at the Rolex prototype "DEEPSEA CHALLENGE" and says "It's still ticking", even with 16,500 pounds of pressure per square inch."

Below we get a close-up view of the DEEPSEA CHALLENGE Prototype that is pictured above.

Experimental Rolex DEEPSEA CHALLENGE from 2012 Pictured above

Contrast the side profile view of James Cameron's experimental Rolex DEEPSEA CHALLENGE (pictured above) with its grandfather, the DEEPSEA SPECIAL Prototype which is pictured below. Rolex designed the original DEEPSEA SPECIAL prototype in the early 1950s.

Rolex DEEPSEA SPECIAL Prototype from 1960 Pictured above

This next photo shows James Cameron shaking Don Walsh's hand after a successful dive. Don Walsh set the all-time depth record in 1960 with August Piccard in the U.S. Navy Bathyscaphe Trieste. Ironically, one of the most outstanding characteristics about this amazing documentary is that it is the ONLY time in my life I have witnessed an explorer wearing a Rolex tool watch while really pushing the envelope of what is possible. I highly recommend 👆🏼watching this free documentary on YouTube which you can see at the top of this story.

“They may have introduced this new model, but Rolex don’t chase whims, they don’t chase pop culture. They really like tradition, their support of exploration science is tremendous and they love the fact that being part of this exploration closed the ellipse on the Bathyscaphe Trieste expedition in 1960 (the first manned vehicle to reach the bottom of the Mariana Trench), because they had a watch then that went down on the outside of that vessel too.” 

–James Cameron 

On The Rolex DEEPSEA D-Blue

A Special Merry Christmas Message from Jake

 

A Special Merry Christmas

 Message from Jake

Hugh Austin is a reader of Jake's Rolex World from Ireland and he sent in this superb photo of his new stainless steel Rolex Daytona hanging on his Christmas Tree and said "Happy Christmas Jake." 

Cancel Christmas!?!! No Way!!!!

I know these twilight zone-like times are trying for many people all over earth as we navigate through these strange waters, but as somebody once said, "Smooth seas never made a skilled mariner." I could not help but notice Rolex.com was not looking very festive this holiday season which seems uncharacteristic to me. The following Rolex Christmas magazine ad was published in 1942 and I believe its message of optimism is not only as timeless as Rolex watches, but perfectly on-point for the historical challenges humanity is facing today. I've said it many times before, and i will say it again, Rolex's future is in their past... 

Before becoming the first President of the United States, George Washington was a General, and at one of the lowest moments of the Revolutionary War felt like he was going through hell and said, "What should lead us to believe we will make it through this difficult time is that we have been through tougher challenges and made it through them."

1970 Rolex Day-Date Ad

Speaking of Rolex and Presidents, I love this Rolex Day-Date Christmas ad from 1970. In particular, I love the Bokeh balls from the Christmas lights in the background.

Let's remember, Christmas is not about presents. It's about celebrating the joy and magic of being alive—which is perhaps the greatest gift of all. For all my readers I wish you a Merry Christmas and Happy New Year, and if you don't celebrate Christmas, then Happy Holidays!!!

If you want to hop in the Rolex Time Machine and travel back with me to yesteryear to explore Rolex Christmas ads, be sure to check out my Vintage Rolex Christmas Ads and Black Tie Guide.

Stars of the Deep: Taking Care of Whales

 

Stars of the Deep

Rolex recently published this fascinating new video on protecting whales and said:

 "Marine scientist Brad Norman received a Rolex Award for Enterprise in 2006 to fine-tune his pioneering photo-identification system for whale sharks, the world’s biggest fish. The database contains 75,000 sightings of 12,000 sharks, photographed by 9,000 citizen scientists and researchers all over the world. It is one of the largest datasets of a marine species and emblematic of Rolex’s Perpetual Planet initiative to support those finding ways to protect the natural world."

First American To Get COVID-19 Vaccine Nurse Sandra Lindsay

 

First American To Get COVID-19 Vaccine

Nurse Sandra Lindsay

Nick Gould discovered that Nurse, Sandra Lindsay was the first American to get the first dose of Pfizer-BioNTech COVID-19 vaccine tonight in Queens, New York and Nick noticed Sandra was wearing a beautiful two-tone Rolex Ladies Datejust as seen in the AP photo below: