Wednesday, December 23, 2020

A Special Merry Christmas Message from Jake


A Special Merry Christmas

 Message from Jake

Hugh Austin is a reader of Jake's Rolex World from Ireland and he sent in this superb photo of his new stainless steel Rolex Daytona hanging on his Christmas Tree and said "Happy Christmas Jake." 

Cancel Christmas!?!! No Way!!!!

I know these twilight zone-like times are trying for many people all over earth as we navigate through these strange waters, but as somebody once said, "Smooth seas never made a skilled mariner." I could not help but notice was not looking very festive this holiday season which seems uncharacteristic to me. The following Rolex Christmas magazine ad was published in 1942 and I believe its message of optimism is not only as timeless as Rolex watches, but perfectly on-point for the historical challenges humanity is facing today. I've said it many times before, and i will say it again, Rolex's future is in their past... 

Before becoming the first President of the United States, George Washington was a General, and at one of the lowest moments of the Revolutionary War felt like he was going through hell and said, "What should lead us to believe we will make it through this difficult time is that we have been through tougher challenges and made it through them."

1970 Rolex Day-Date Ad

Speaking of Rolex and Presidents, I love this Rolex Day-Date Christmas ad from 1970. In particular, I love the Bokeh balls from the Christmas lights in the background.

Let's remember, Christmas is not about presents. It's about celebrating the joy and magic of being alive—which is perhaps the greatest gift of all. For all my readers I wish you a Merry Christmas and Happy New Year, and if you don't celebrate Christmas, then Happy Holidays!!!

If you want to hop in the Rolex Time Machine and travel back with me to yesteryear to explore Rolex Christmas ads, be sure to check out my Vintage Rolex Christmas Ads and Black Tie Guide.