The First Supermodel In History
T. Walker Lloyd, who is a former Rolex executive did a podcast interview with me where he told a great story about Cheryl Tiegs and he mentioned her Rolex and you can see she is wearing a Rolex Lady-Date in the photo below (Ladies, Rolex President).
Cheryl Tiegs was not only a successful supermodel, but also extremely successful as a brand ambassador for companies like Olympus Camera, and she even had her own designer signature clothing and accessory line at Sears, which from 1980 to 1989 sold close to a Billion dollars!
Cheryl Tiegs wore at least two different Rolex watches. She wore a Rolex Lady-Date on a President Bracelet, as well as two-tone Ladies Datejust.
Cheryl Tiegs became the worlds first real Supermodel in the 1970s and she graced the cover of Sports Illustrated many times.
Cherly Tiegs is pictured below with her famous husband and fashion photographer, Peter Beard, who at the time was wearing a men's Rolex Datejust.