Saturday, May 7, 2011

...Supreme Italian Style... Omega Coolness: Gianni Agnelli Ploprof Sea-Master Professional

...Supreme Italian Style...

Omega Coolness: Gianni Agnelli
Ploprof Sea-Master Professional

Earlier this week we learned that Gian Riccardo Marini would be taking over as the new CEO of Rolex in Geneva. This is probably and excellent choice, in that if you study photos of him, you see he has a great sense of classic style. Of course, Gian Riccardo Marini is Italian, and everybody knows Italy is renowned for being perhaps the most stylish country in the world.

Earlier today, I put up a fascinating video interview of Stephen Urquhart, who is the CEO of Omega, which made me think this would be an excellent opportunity to take a look at one of the most stylish Italian men in modern history, Gianni Agnelli.

In this photo taken in 1979 we see billionaire, business tycoon, Gianni Agnelli in St. Moritz and he is sporting his Omega Ploprof Seamaster. Gianni Agnelli is renowned for not only being super-stylish, but for also wearing his watches around the outside of his shirt sleeve. A few weeks ago on Jake's Patek Philippe World, I published another story on Gianni Agnelli sporting his Patek Philippe World Time watch.

As legend has it, Omega developed the Omega PloProf with COMEX and Jacques Cousteau. Essentially, the Omega PloProf Seamaster Professional was developed to compete with the Rolex SEA-DWELLER. Omega formally launched the PloProf in 1970 after 4 years of research and development.

Omega discontinued the PloProf in 1979, and several years ago, the brought the model back to life and named it the Omega SeaMaster Ploprof 1200M–as seen in the two photos below. To learn more about the history of the Omega Ploprof there is a great site dedicated to it named

Here is another cool shot of the modern Omega Ploprof with a safety-orange rubber band on it. It has a very sporty, aquatic look to it. I still miss Flipper Fridays ;-(

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