Saturday, April 23, 2016

1966 Rolex Submariner Chronometer Ad


1966 Rolex Submariner Chronometer Ad
Handsome In A Big, Brawny, Uniquely Rolex Sort Of Way
Everything-proof to an ocean depth of 660 feet


Yachting Magazine: March 1966

One of my favorite features on Jake's Rolex World is exploring vintage Rolex magazine ads, and this one is just stunning and eye-opening in an amazing way!!! Why am I so fascinated with older Rolex ads like this 1966 Rolex Submariner ad from March of 1966? Because it conveys Rolex design intent and ethos, and it is just so cool, innovative and authentic. 

Rolex history is just so incredible!!! To put things in a proper context, consider the fact this ad came out only 12 years after the Rolex Submariner had been on the market–that's a half-century ago!!!



1 comment:

Naviate said...

I was 19 years old in March of 1966 and even though I was a landlocked lad in Missouri I -- on a whim -- bought a copy of that month's issue of Yachting Magazine from a local news vendor. I have no idea why. Perhaps I was longing for a journey into exotica. Or, maybe I was just bored.

At any rate, as I thumbed through the irrelevant pages illustrating and celebrating the unobtainable playthings of my betters, I came across the iconic Rolex Submariner ad. It stopped me short and rooted me to the page. I read and re-read its compelling copy while being riveted by the image of the no-doubt heroic or st least worldly mariner. I wanted to be him -- and I wanted a Rolex.

Thus, two years later as a newly enlisted member of the United States Navy, I devoted the bulk of each pay packet to the satisfaction of a layaway debt to a shoreside jeweler who had kindly set a aside a plain stainless, but still glorious, Rolex chronometer for me.

The day I paid off the obligation and took possession of my Rolex was one of wonder, joy and excitement. The kindly shopkeeper had even engraved my name on the back of MY Rolex as a surprise!

I wore that watch daily for decades, it leaving my wrist only for faithful, periodic service trips to the white coated wizards at Rolex USA, New York.

Alas, my precious timepiece was stolen some years ago and I miss it it greatly. I do hope to replace it someday, though scarcity of supply and funds in my "golden years" as a retired journalist (not a way to get rich) continually dim the prospect. But, I have oh, so fond memories of that shiny and beloved time keeper and the marvelous bit of print advertising that prompted me to acquire it. Thank you for posting that ad.

Craig Roberts
Washington, DC

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