The U.S. Open Tennis Tournament finals are coming-up this weekend, so I thought it would make sense to explore one of the greatest tennis players in history. This years U.S. Open represented the 48th anniversary of Arthur Ashe, in 1968, becoming the first African American man to win a major singles tennis title. At the time Arthur Ashe was a lieutenant in the U.S. Army, as well as being an amateur tennis player.
...Rolex Coolness... Arthur Ashe
Three-Time Tennis Grand-Slam Winner
A Lifetime Of Achievement With A Rolex President On His Wrist
Arthur Ashe is one of the greatest tennis players in history, and the only African American player to ever win the men's singles at Wimbledon, the U.S. Open, and the Australian Open. Arthur is pictured below sporting his yellow gold Rolex Day-Date. It is amazing how timeless and evergreen Rolex watches are, especially when you realize this photo was taken 43 years ago, in 1970, at the Queen's Club in London. Arthur Ashe is the first black man in history to wear a Rolex President (Day-Date). I know Bill Cosby wore many Rolex Day-Dates and so did Pele, but I believe Arthur Ashe was the likely the first.
"I only wear Rolex." –Arthur Ashe
Arthur Ashe pictured above in 1970, at the Queen's Club in London, England
I really like the photo of Arthur Ashe above and I think Arthur looks really tight and tough and you can tell by the way he is posing that he is extremely proud of his Rolex–which I really digg. For some reason, every time I look at the photo above of Arthur Ashe, the song "Tighten Up" by Archie Bell & The Drells starts playing in my head so I thought I would share the video below. Play it and look at the photo above of Arthur...
I first learned of Arthur Ashe wearing a Rolex President (Day-Date) from T. Walker Lloyd who told me a great story about how Arthur said that he only wore Rolex. In the photo below we see Arthur Ashe pictured on the cover of a 1966 issue of Sports Illustrated.
Arthur Ashe is pictured below in 1968 holding up his U.S. Open trophy he received after winning the U.S. Open.
Winning Wimbledon 1975
Arthur Ashe is pictured below holding up the Wimbledon Trophy for having won the Men's Final Tournament in 1975. Arthur Ashe had previously attempted to win at Wimbledon eight times, before finally winning.
Arthur Ashe is pictured below shaking hands with the reigning Wimbledon Championship, Jimmy Connors in 1975 after Ashe destroyed Connors to win the Wimbledon men's final championship.
You can watch the entire 1975 Wimbledon Men's Singles Finals in the video below, which is fascinating.
Arthur Ashe is pictured below in 1974 playing golf on a TV show where well-known sportsman competed against each other in a variety of events, and notice he is wearing his Rolex Day-Date while he is playing golf!!! This is something only a REAL Rolex Fanatic would do—play golf while wearing a Rolex President!!!
The video below features Arthur Ashe showcasing his Ashe Comp 2 tennis graphite tennis racket he used when he won Wimbledon in 1975. Arthur Ashe was not only an amazing tennis player, but an equally successfulentrepreneur.
Arthur Ashe is pictured below in 1979, while promoting a prototype of his famous Arthur Ashe tennis racquet, which was made by Head. I used to have one of these Head tennis racquets which at the time was, considered the most state of the art racquet you could buy.
Arthur Ashe is pictured below with the 1982 Davis Cup team which he was the caption of. John McEnroe is pictured next to Ashe.
It is amazing that Arthur Ashe wore a yellow gold Rolex President his entire life. Arthur Ashe died way too young, but he inspired the tennis world like very few ever have or ever will. Arthur Ashe was a man of great achievement and he made it every step of the way with his trademark Rolex Day-Date on his wrist which kept the time of his life!!!
Arthur Asher is pictured below in 1992 in a famous shot of him hugging his Tennis Racquet while wearing his trademark Rolex Day-Date, which was taken three decades after the first image of him at the beginning of this story. It is fascinating to note Arthur Ashe proudly wore a Rolex Day-Date his entire adult life. A year after the picture below was taken, Arthur Ashe died from AIDS, which he contracted from a blood transfusion that contained the HIV virus in the early 1980s.
Arthur Ashe is featured below in a video he made just before he passed away. Arthur Ashe passed away on February 6, 1993.
The documentary below on Arthur Ashe is AMAZING!!!! I highly recommend watching it!
Have Rolex Will Travel
If you watch the BBC interview that takes place 36 minutes and 36 seconds into the video above, you will see Arthur Ashe rockin' his yellow gold Rolex Day-Date while being interviewed just after winning Wimbledon in 1975. This is interesting in that the interviewer asked Arthur Ashe if he was materialistic in any way? Arthur Ashe ironically answered: "Right now I have very few possessions. Not because I don't want them, or wouldn't want to use them, but because there is no real need for them logically. I don't have a car because I am never in one place long enough."
So what makes Arthur Ashe's answer so ironic? The fact he has so few material possessions, but he is wearing his yellow gold Rolex Day-Date. Also, notice this Rolex Day-Date has a matching Champagne dial, where in the later photos of Arthur Ashe, his Day-Date has a dark dial. Another key takeaway point is that to the best of my recollection, Arthur Ashe is the first tennis player who won Wimbledon who wore a Rolex, and not just any Rolex, but he flagship 'Rolex Presidential' model.
It is absolutely amazing how much you can learn about Rolex history from reading vintage Rolex ads. This Christopher Columbus Rolex ad does a wonderful job of summing up the pioneering spirit that went into developing Rolex as a brand.
Click on the vintage ad below to make it easier to read the text
The Very First Rolex Day-Date
The Christopher Columbus Rolex ad was published in 1957, which was three years before Rolex's founder, Hans Wilsdorf passed away, and it walks the reader up through the history of innovation at Rolex that lead to the Rolex Day-Date, which had just been introduced the year before at Basel Fair in Switzerland in 1956. To the best of my knowledge it is the very first Rolex Day-Date magazine ad—at least that I am award of. The photo below shows a very early Rolex Day-Date from 1956. Notice it has a red DAY-DATE dial designation, as well as a matching red DATE wheel numbers.
The Rolex Instagram page seems to be impressing a lot of people—including me—with the superb content they are generating. Today, Rolex put up this very special Rolex Submariner on the Official Rolex Instagram page, which it titled:
"This is a pretty sharp watch. A Submariner with a special spin. Customized in 1973, it features a unique rope-cutting, villain-escape function."
Below is the amazing Rolex History behind this one-of-a-kind Rolex Sawtooth Submariner. It was originally published on November 8, 2015:
LIVE & LET DIE
Iconic Rolex Submariner
Sells For $363,000!!!!
Specialized Unique Reference 5513
James Bond and Rolex are both extremely iconic brands. In 1973 when Roger Moore took over as James Bond, his first Bond movie was Live and Let Die, and he wore a Rolex Submariner Reference 5513 as seen in the photos below.
Rogers Moore is pictured above and below with the gorgeous Jane Seymour, who co-stared with him in Live and Let Die. This watch that sold at auction is NO ordinary Rolex Submariner, even though it appears to be in these photos. The watch was highly customized for the movie, as you can see lower in this story.
The James Bond Movie, Live and Let Die was an EXTREMELY successful movie at the Box Office. The scenes in this movie that featured his special Rolex Submariner are deeply ingrained in many peoples minds, which is arguably why this highly iconic sold for so much!
As previously mentioned, Rogers Moore's Rolex Submariner was highly customized, and it included a spinning bezel with sharp teeth that could cut through rope, as seen in the screen shots from Live and Let die—pictured above and below.
In the movie Bond used the Magnetic Field Generator to unzip Madeline Smith's dress. Roger Moore said, "Sheer magnetism, darling." The prop watch had special hole in it that held the very fine wire that was used to "invisibly" unzip Miss Smith's dress as seen below:
The photo below shows the inside of the watch. The fan blades inside the case were added so that when compressed air was blown inside the watch, as a special effect, it caused the Submariner bezel to rotate and simulate the spinning saw blade. Ironically, in order to get the fan blade element in the watch, they had to remove the movement altogether.
Isabell Werth is one of the top equestrian horseback riders in the world. She has won 10 Olympic medals, including 6 gold Olympic medals, as well as 7 Dressage World Championships.
Speaking of Olympics, Issabell Werth just won Gold again at the Summer Olympics in Brazil in the Team Dressage event, and she also won Silver a Silver Medal in Individual Dressage. This is a truly remarkable feat, as she has been winning Olympic Gold Medals since her Olympic debut in Barcelona in 1992. She has competed in the 1992, 1996, 2000, 2008 and 2016 Olympics.
Equestrian dressage is so amazingly majestic and interesting to watch, as we see in the video below of Isabell Werth's amazing performance!
It's Olympic time again, this time in Rio de Janeiro, Brazil, so I thought it would be interesting to take a look at some vintage Rolex Olympic ads. This first one is from the 1968 Summer Olympic Games which were held in Mexico City, Mexico. The boating events of the XIX Olympiad were held in Acapulco, Mexico, which is featured in the Rolex ad below.
Back in May of 2014, Sotheby's auctioned off a very rare 36MM Rolex Datejust which was made for the International Olympic Committee in 1988. The watch achieved an auction sale price of $24,000. I have seen these models before, and of course it is always interesting to see something so fascinating with two great 20th Century icons together. If I recall correctly, Olympic Skiing legend, Jean-Claude Killy wears this same model.
The newest Star Trek Beyond movie is currently in theaters, and some of the key Star Trek actors, and writers wear Rolex watches in real life. Below we see Chris Pine, who plays Captain Kirk, sporting his vintage stainless steel Rolex Submariner.
To Boldly Go Where No Man Has Gone Before!
The original Star Trek TV series was just about as iconic as it gets. In the photo below, we see William Shatner as Captain Kirk, along with Leonard Nimoy, who played the fascinating Mr. Spock. Shatner and Nimoy were so iconic together, they were almost like peanut butter and jelly.
Speaking of Captain Kirk wearing a Rolex Submariner, let's not forget that the original Captain Kirk played by William Shatner also wears a stainless steel Rolex Submariner. In the photo below we see William Shatner attending a Star Trek movie debut, standing next to Leonard Nimoy, who was the original Spock.
Speaking of Leonard Nimoy who played Mr. Spock, it is hard to imagine anybody could ever do as good a job, but Zachary Quinto who is pictured below does an excellent job. Notice Zachary Quinto is wearing a Rolex Oyster Perpetual in the photo below.
Idris Elba is pictured below and he plays Krall in the new Star Trek Beyond movie. As you can seen in the photo below, he is wearing a yellow gold Rolex Day-Date.
Star Trek Beyond
4K Movie Trailer
Cool Captain Kirk
Chris Pine Rolex Submariner
Chris Pine who plays Captain Kirk in the new Star Trek movies can be seen bellow at the Indianapolis 500 wearing his Submariner, along with wearing his Steve McQueen Foldable Persol Sunglasses.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
The Hans Wilsdorf Story: Founder Of Rolex
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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