Saturday, February 1, 2020

Super Bowl Special: Lamar Hunt



Kansas City Chiefs Owner, Sports Legend, League Founder

Meet the man who coined the term 'Super Bowl'

You won't see me make predictions for Super Bowl LIV. But one thing for sure, the late Lamar Hunt will be mentioned numerous times Sunday during America's biggest game of the year, as the team he founded will be playing at the Super Bowl for the first time in 50 years. 

Lamar Hunt is America’s super sixties’ serial sports franchiser and league founder. Raised in Texas, he turned down his dad's offer to join him in the highly lucrative oil business and got into sports instead. He would launch the American Football League, the World Championship Tennis, the North American Soccer League, the Chicago Bulls and the Kansas City Chiefs. 

The Man Who Coined the Term "Super Bowl" 

In 1966, Lamar Hunt was negotiating an AFL-NFL merger with the NFL commissioner, Pete Rozelle. Rozelle and Hunt agreed that the victors in each league would play each other. 

At one point Hunt said, "No, not those games—the one I mean is the final game. You know, the Super Bowl." He said it probably registered in his head because his daughter, Sharron, and his son, Lamar Jr., had a children’s toy called a Super Ball. 

"And I probably interchanged the phonetics of 'bowl' and 'ball,'" he would later recount.

Above, a 1979 Rolex ad featuring Lamar Hunt's Day-Date in yellow gold. 

In July 1966, Lamar Hunt wrote to Rozelle, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon." Later on, Hunt proposed adding the Roman Numerals to give the games "more dignity."

Lamar Hunt passed away in 2006 at the age of 74. His team, the Kansas City Chiefs, have finally made it to the Super Bowl. Sunday will be their first appearance in 50 years. He would be proud.

Troy Aikmanthe former quarterback of the Dallas Cowboys, Pro Football Hall of Famer and MVP with three Super Bowl victoriespaid tribute to Lamar Hunt on Instagram last week.

Troy Aikman is retired from the NFL but works for Fox Sports. He will be commenting live for Super Bowl LIV Sunday. Will he rock his steel Daytona 116520?

When the Kansas City Chiefs take the field for Super Bowl LIV at Hard Rock Stadium, they will be wearing a jersey patch that is a nod to their AFL roots and late owner Lamar Hunt.

One thing for sure, there will be a Lamar Hunt watching the biggest game of the year. It will be his son, Lamar Hunt Jr.

Lamar Hunt Jr. who has followed in his dad's footsteps also works in the sports business. He owns Kansas City's professional hockey team, the Mavericks. With a Rolex on his wrist.