
Wednesday, July 05, 2017
Amelia Earhart Mystery New Evidence Suggests She Survived Crash-Landing

National Geographic & Rolex Form Global Exploration Partnership
National Geographic +Rolex
Form Global Exploration Partnership
Form Global Exploration Partnership
A few weeks ago, National Geographic and Rolex announced they were forming a Global Exploration Partnership, which is Beyond Exciting if you ask me. I first really discovered Rolex watches through seeing Rolex ads in Nat Geo Magazine.
The Rolex ad below shows the first Rolex DEEP-SEA Prototype, and appeared in the July 1954 copy of National Geographic. I think this might be the first Rolex ad that ever appeared in National Geographic.
I put the 2017 Single Red SEA-DWELLER over the 1954 DEEP-SEA Prototype National Geographic Rolex Ad, as seen below.
NATIONAL GEOGRAPHIC
July 2017
Below is a beautifully written letter from Gary E. Knell, the President and CEO of The National Geographic Society on the recently announced partnership between Rolex and National Geographic. This letter appears in the July 2017 National Geographic Magazine.
Below is the text from the official Press release from National Geographic:
Partnership will support research and invention, promote conservation, and inspire the next generation of explorers
Built on 63 years of collaboration to foster scientific discovery and encourage conservation
Partnership Will Have Five Year Focus on the Oceans, Poles and Mountains
Washington, D.C. 19th June 2017: National Geographic and Rolex today announced a first of its kind global and multiplatform partnership in exploration, building on an existing 63-year-old relationship. The partnership will invest in scientific research and exploration, raise awareness of the planet’s challenges, and inspire the next generation of explorers. Over the next five years, this will be achieved through a focus on three critical attributes of our planet: the oceans, the poles and the mountains. Together, National Geographic and Rolex will enable and participate in scientific expeditions, foster research and invention that will yield new exploration technologies and convene summits and activities that generate public support of conservation.
“National Geographic is synonymous with exploration, and for 63 years we’ve had an incredible partner in Rolex in supporting pioneering ventures in discovery and conservation,” said Gary E. Knell, President and CEO of the National Geographic Society. “With today’s announcement, we will expand our partnership to understand and protect our world, and to support outstanding explorers that are seeking solutions to ensure a healthy and sustainable future. With many years together behind us, it’s a grand legacy to build on.”
“Since the 1930s, in keeping with the spirit of its founder, Hans Wilsdorf, Rolex has accompanied pioneering human adventures to the far reaches of the planet, supporting those who through their vision, their courage and their drive to push the boundaries of what is possible, shed new light on the world. And Rolex watches have been essential tools for these explorers of the unknown,” said Arnaud Boetsch, Director of Communication & Image, Rolex SA. “We have shared a vital mission of exploration with National Geographic for 63 years and are delighted to deepen our partnership as our knowledge evolves, focusing on scientific research, exploration and conservation. Raising awareness of the planet’s challenges and inspiring coming generations to protect Earth and its marvels is in line with our DNA and our history.”
“Every month 730 million people engage with National Geographic across our full media portfolio,” said Declan Moore, President & CEO, National Geographic Partners. “Through inspirational storytelling we have the power to amplify critical issues and motivate change and we are already looking forward to using our trademark journalism and photography to tell stories that this new partnership will create.”
The announcement follows on the heels of the National Geographic’s Explorers Festival, where Rolex awarded photojournalist and National Geographic explorer, Brian Skerry, the Rolex National Geographic Explorer of the Year Award. Skerry is a photojournalist specializing in marine wildlife and underwater environments. Since 1998 he has been a contributing photographer for National Geographic magazine, covering a wide range of subjects and stories.
About the National Geographic Society
The National Geographic Society is a leading nonprofit that invests in bold people and transformative ideas in the fields of exploration, scientific research, storytelling and education. Through our grants and programs, we aspire to create a community of change, advancing key insights about our planet and probing some of the most pressing scientific questions of our time while ensuring that the next generation is armed with geographic knowledge and global understanding. Our goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. For more information, visit www.nationalgeographic.org. You can also connect with our most innovative Explorers at the first-ever National Geographic Explorers Festival; a full schedule, as well as ticket information, can be found at www.natgeo.org/explorers-festival.
About National Geographic Partners
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
About Rolex
Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programs.
One More Thing
The one page article below also appears in the July 2017 National Geographic Magazine, and not only does it offer insight from a fascinating explorer named Kenny Broad, from University of Miami, but apparently he is cave diving in the same case that Robert John Palmer dove in the vintage Rolex SEA-DWELLER ad I published just a few days ago. I am going to have to reach out to my pal, Dr. Arthur Miller, and ask him more about this, as he is one of the top Cave Divers and Archeologist in the world.
Monday, July 03, 2017
WIMBLEDON 2017: July 3 to July 16 Sponsored by ROLEX
WIMBLEDON 2017
July 3 to July 16
July 3 to July 16
It's that time of year again, time for the greatest tennis match in the world, and as you likely know, Rolex has been the primary sponsor of the oldest and most prestigious fortnight in professional tennis since 1978, which is known as the Wimbledon Tennis Tournament.
The Spirit Of Wimbledon
Four Part Series
Wimbledon from 1877 to 2011
Several years ago Rolex released this remarkably detailed and amazing four part documentary on the history of Wimbledon, which is absolutely fascinating!!!
Sunday, July 02, 2017
Robert John Palmer Rolex SEA-DWELLER AD
Robert John Palmer
1951-1997
Rolex SEA-DWELLER AD
Robert Palmer was one of Britain's leading technical and cave divers and was sell known in the United States. He was probably best known for having explored the Bahamas Blue Holes. He was not only a Rolex Geographic Society Fellow, but also a member of The Explorer's Club. He was also an instructor for The British Cave Diving Group. One day, in 1997, while diving in Hurghada, Egypt in the Red Sea, he mysteriously disappeared and his remains were never found. If you are student of the history of The Rolex SEA-DWELLER, you want to make certain not to confuse Robert John Palmer with Robert Palmer Bradley, who was another famous diver with a very similar name who died in a diving accident in 1973.
Friday, June 30, 2017
Ayo & Teo "Rolex"
Ayo & Teo
"ROLEX"
Infectious International "ROLEX" Anthem Phenomenon
Rolex popularity is spreading like wildfire this summer—all over the world—in a most unexpected way! Rolex brand familiarity is rapidly expanding, especially with young kids, through a highly infectious dance song which has very quickly gone viral, and the song, which is responsible for this social phenomenon is simply named: "ROLEX".
This new song named "ROLEX" was recorded by Ayo & Teo, and it's causing the largest dance craze since, "The Macarena", which occurred twenty-two years ago in 1995. Now that I think about it, PSY's 'Gangham Style' from a few year back also comes to mind. Ayo & Teo are dancers from Michigan, which is located in the United States, and they have appeared in music videos including Usher's "No Limit", as well as in Chris Brown's "Party" video. Ayo & Teo recently released their really catchy song named, "ROLEX". The artwork from their "Rolex" single is pictured below:
This new song named "ROLEX" was recorded by Ayo & Teo, and it's causing the largest dance craze since, "The Macarena", which occurred twenty-two years ago in 1995. Now that I think about it, PSY's 'Gangham Style' from a few year back also comes to mind. Ayo & Teo are dancers from Michigan, which is located in the United States, and they have appeared in music videos including Usher's "No Limit", as well as in Chris Brown's "Party" video. Ayo & Teo recently released their really catchy song named, "ROLEX". The artwork from their "Rolex" single is pictured below:
Ayo and Teo are brothers, and their viral hit song "ROLEX" video which is located below, has already had more than 130 Million collective views on YouTube, and it just came out a month ago!?!!
The lyrics in Ayo & Teo's "ROLEX" song are largely about the charismatic allure and appeal of wearing a Rolex, coupled with the power of positive Rolex brand association. This is something I know a thing or two about, as I got my first Rolex when I was 16 years old. If you think 16 or 17 is young, I know of readers who got into collecting Rolex when they were 11 and 13 years old. Ayo and Teo are 17 years old, and they are both rockin' fully blinged-out Ice covered Rolex watches, which is what their song, "Rolex" ironically is all about. Their "ROLEX" song introduction begins with the words:
I just wanna Rolly, Rolly, Rolly—with a dab of ranch
I already got some designer to hold up my pants
I just want some ice on my wrist so I look better when I dance
Have you lookin' at it, put you in a trance
In the first verse Ayo and Teo sing:
My Rolly don't tick tock, it just glide
Keep staring at it and you might go blind
I be movin' clean, I don't even try
All I see is bands, bands, I spy


So who do these blinged-out Rolex ICE watches appeal to? They are very popular with chic women, fashionistas and super-leggy-models with a lot of money, who perceive the watches as beautiful jewelry, which is what they are. Also, many inner-city kids aspire toward these watches, like Ayo & Teo, as they perceive them as ultimate status symbols of wealth and prestige. I have also noticed many professional NBA Basketball players, Boxers, and NFL Football Players love wearing blinged-out Rolex watches, as they really set them apart and distinguish them. Also, they are very popular in many countries in the Middle East, where wealthy men want to distinguish and differentiate themselves, and wear something different that shows their wealth and prestige.
Many people discount people who wear Rolex watches that are covered with precious stones. Back in the 1980s, when Rolex really became the status symbol it is today, there were many people who would wear Rolex watches that had aftermarket dials and bezels that had been customized with precious stones. I remember that many people seemed to have a distain for these watches and thought they were an overly-opulent, ostentatious, tacky symbols that distinguished the wearer as being nouveau riche (New Money). The truth is that Rolex watches, just like jewelry in general can be polarizing, in the sense that one man's meat is another man's poison.
I forgot to mention, bejeweled Rolex watches are also popular with Rappers. Now that I think about it, they are Rolex ICE watches are REALLY Popular with Rappers. Once again, I think it is an inner-city thing, were having a bejeweled Rolex is the ultimate status symbol, which is really what Ayo & Teo are singing about.
Thursday, June 29, 2017
The First Rolex World Magazine
The First Rolex World Magazine
Mark Twain famously once said, "History doesn't repeat itself, but it sure does rhyme." Today Rolex publishes a paper magazine which is named, "The Rolex Magazine." As a matter of fact, I wrote an article that was published in the, "The Rolex Magazine" a few years ago, which was an article about the history of the Rolex Day-Date, A.K.A., "The Rolex President", titled "The Rolex Precedent by Jake Ehrlich."
The Rolex Magazine (pictured above), if you have never seen a copy, is a full-blown, thick matte-finish magazine, that looks great on a coffee table, and it is thick, like a thicker Architectural Digest. It's ironic, that Rolex does not offer subscriptions for The Rolex Magazine, nor can anybody buy a copy. Instead, they are sent out to Rolex Authorized Dealers, who give them to customers in the store. I think this is a mistake, it's a great magazine, and many people I know would like to subscribe to it. If I understand it correctly, it is published twice a year.
Perpetual Spirit Magazine
It is fascinating, because Rolex first began publishing "The Rolex Magazine" back 2013, if I recall correctly, and prior to that, Rolex printed a much skinnier paper magazine named, "Perpetual Spirit." Perpetual Spirit was a glossy magazine, that also was not available for subscription, and it was also given out as a gift at Rolex authorized dealers. The photo below shows a copy of Rolex's Perpetual Magazine.
Rolex World Magazine
This is where it gets really interesting! I recently discovered that back in 1974, Rolex published a Magazine named Rolex World, which is interesting as the name of my online Rolex Magazine is Jake's Rolex World, or Jake's Rolex World Magazine. I imagine this coincidence just goes to show it is a small world after all, while illustrating the true interconnectivity of everything in the world. I assume the paper Rolex World Magazine was the precursor to Perpetual Spirit Magazine, and from what I can tell it looked like a thinner magazine. I also assume that Rolex AD's gave it away in their stores. If any readers have original copies of Rolex World Magazine, please send me an email with some better photos, and info, and I will ad them to this story.

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