Rolex Worldwide Headquarters

Autumn Is Here

Rolex Worldwide Headquarters

Geneva, Switzerland 

1995

Summer is gone in the northern hemisphere and leaves are changing color and falling off the trees. The photo below of Rolex Worldwide Headquarters in Geneva, Switzerland was taken in Fall of 1995 before Rolex increased the number of floors and changed the color from gold and brown to green. 

Under certain lighting conditions, the building could take on an orange look as seen below. If you want to learn much more about the history of Rolex headquarters architecture you can check out my story named, "Inside Rolex. Exploring What Makes Rolex Tick."

The Autumn Equinox

The autumn equinox occurs when the sun approaches the Southern Hemisphere, marking the start of the astronomical autumn in the Northern Hemisphere. The  Autumn Equinox occurs around September 22nd, during which daylight occurs everywhere for 12 hours straight.

Moondance

I love adding great songs to stories, that encapsulate and offer better contextualization. In this story I added Van Morrision singing his epic hit, "Moondance", which has some great lyrics:

Well, it's a marvelous night for a moondance

With the stars up above in your eyes...

A fantabulous night to make romance

'Neath the cover of October skies...

And all the leaves on the trees are falling

To the sound of the breezes that blow...

You know I'm tryin' to please to the calling

Of your heartstrings that play soft and low...

You know the night's magic seems to whisper and hush

You know the soft moonlight seems to shine in your blush...

Can I just have one more moondance with you, my love?

Can I just make some more romance with a-you, my love?

Culture can be described as acquainting ourselves with the best the world has ever known, and that's exactly what we witness with this this virtuoso command performance. 

Keep in mind, the music video below is no ordinary version of "Moondance", as it features legendary guitarists, Geroge Benson, and Carlos Santana, rocking out with a number of amazing musicians including Dr. John, Etta James and Tom Scott. If you have never seen this version of Moondance, turn up the volume and fasten your seatbelt, as you are in for an otherworldly treat!!!

Vintage Rolex Milgauss Rolex Magazine Ad

Vintage Rolex Milgauss 

LIVE FOR GREATNESS 

ROLEX MAGAZINE AD

Rolex TwinLock Winding Crown

...Rolex Studio Shot Of The Day...

Rolex TwinLock Crown

Arnold Schwarzenegger Yellow Gold Rolex GMT-Master

Arnold

Schwarzenegger

Arnold Schwarzenegger celebrated his 79th birthday by working out, and he took this cool selfie, and we see he is still rocking his Mocha GMT-Master. 

NETFLIX DOCUMENTARY

Several years ago, back in 2023 NETFLIX came out with a full lengthdocumentary on his amazing lifetime achievements and it will debut on June 7, 2023. Below is the trailer, and notice he is still rocking his yellow gold Rolex GMT-Master...

The Arnold Schwarzenegger Netflix Documentary poster below could read:

One Man. Three Lifetimes. One Rolex.

...Vintage Rolex Coolness...

Arnold

Schwarzenegger

Yellow Gold Rootbeer GMT-Master

I Want To Pump You Up!!!

.

Arnold Schwarzenegger in December of 1994 wearing his Mocha GMT-Master

Arnold Schwarzenegger has many nicknames; The Oak, The Austrian Oak, The Olympian, Oak, The King, Champ, Arnie, Schwarzie, Arnold Strong, Mr. Universe, Mr. Olympia and The Governator. 

What a life he has lived. From Mister Universe, to Mega Movie Star to the Governor of California.

I am working on my upcoming Andy Warhol story, and I thought I would offer a preview of some of the great Polaroid images from the story. These Warhol Polaroids feature a barechested Arnold Schwarzenneger sporting his GMT-Master. One of the amazing details in my upcoming story has to do with how prescient and relevant Warhol's polaroids are today as an analog to Instagram, and Pinterest. Today, with an iPhone in hand, we are all now potentially Andy Warhol.

It doesn't just tell time

It tells history

ARNOLD IS

NUMERO UNO

Arnold looks a bit like Elon Musk in these photos as Schwarzenegger is smoking a joint while he enjoys some fried chicken along with a glass of white wine, and he is hilariously wearing a t-shirt that says "ARNOLD IS NUMERO UNO". Arnold is also wearing his yellow gold GMT-Master in these photos which was originally designed for pilots and jet setters who like to fly high ;-)

1988

Hotel Meurice, Paris, France

Yellow Gold Rolex GMT-Master

These classic images of Arnold were taken in a hotel room in Paris in 1988. In the photos, we see him wearing his yellow gold Rolex GMT-Master, on a Jubilee bracelet.

...All In The Family...

Arnold, Maria & Patrick Schwarzenegger

Like Father & Mother—Like Son

Arnold Schwarzenegger and Maria Shriver were married and have four children—two girls and two boys. Patrick Schwarzenegger is the oldest boy and we see him pictured below in a recent shot sporting his Stainless Steel Rolex Submariner with a Ceramic bezel.

Arnold Schwarzenegger is pictured below with Maria Shriver when then first started dating, and we see him wearing his Yellow-Gold Rolex GMT-Master.

Like Mother—Like Son: In the photo below, we see Arnold Schwarzenegger with his wife, Maria Shriver, who is wearing a 36MM Rolex Day-Date. Maria Shriver is a Kennedy, and many of her fellow Kennedy relatives also wear Rolex.

Who You Callin' Girlyman!?!

Hasta La Vista Baby!!!

Studio Shot Of The Day... Milgauss GV

...Studio Shot Of The Day...

MILGAUSS GV

Tom Seaver

...Baseball Legend...

Tom Seaver

1990

I love this vintage Rolex ad from 1990 that features legendary baseball pitcher, Tom Seaver, along with some really cool vintage Rolex watches, including a Rolex Oyster Quartz Datejust...

Rolex Studio Shot of the Day: Eye of the Tiger Bejeweled Cosmograph Daytona

...Rolex Studio Shot of the Day...

Eye of the Tiger

Bejeweled Cosmograph Daytona

Rolex released this magnificent bejeweled at Basel World 2019 and I have to say it is a really stunning work of art. The level of detail and craftsmanship is awe-inspiring!!! 

WATCHES TV 15th Anniversary

WATCHES TV

15th Anniversary

HoroPedia.Org Announcement 

In the video below, we hear from Marc André Deschoux, founder of  WATCHES TV. I’ve been a huge fan of Marc’s amazing YouTube channel for many years, and I continue to be impressed by the extraordinary depth of knowledge and insight he has shared with the watch community over the years. His contributions have been truly invaluable, particularly when it comes to understanding the people, history, craftsmanship, and inner workings of the entire Swiss watch industry.

In this video, Marc outlines his latest project, HoroPedia.org—WATCHMAKING CULTURE, a broad platform that might be called a Wikipedia focused solely on global watchmaking. In effect, HoroPedia.org is totally impartial in the way it addresses not only brands but the full ecosystem of the watch world.

Based in Geneva, Switzerland—the epicenter of Swiss watchmaking—HoroPedia is devoted to documenting, preserving, and sharing the extraordinary history, knowledge, craftsmanship, people, and culture that have shaped the world of horology. HoroPedia describes its mission as follows:

    Based in Geneva, Switzerland, the Horopedia Foundation was established in February 2023 and obtained public interest status. Its mission is to contribute to the preservation, transmission, and sharing of watchmaking knowledge and know-how, while promoting the technical, artistic, and cultural skills that shape watchmaking and its evolution.

    As a non-profit organization, Horopedia is funded by donations in order to preserve its impartiality and independence.

Rolex Studio Shot Of The Day Savoy Truffle's Fuchsia Dial GMT Master

Rolex Studio Shot Of The Day

Savoy Truffle's Fuchsia Dial GMT Master

Rolex Lume Shot Of The Day...

...Rolex Lume Shot Of The Day...

Hourglass' Rolex DEEPSEA SEA-DWELLER