Sunday, June 29, 2025
Carlos Alcaraz – New Frontiers
Saturday, June 28, 2025
Studio Shot of the Day...LV Submariner Prototype
...Studio Shot of the Day...
LV Submariner Prototype
The "Studio Shot of the Day" featuring the Rolex 50th Anniversary LV Submariner prototype is a captivating glimpse into horological history. This prototype, identifiable by the springbar holes on the outside of the case, represents a unique chapter in the evolution of the iconic Submariner line. Unlike the production model of the ref. 16610LV, which lacks these external springbar holes, this prototype showcases a design element that was ultimately not carried forward. These holes, used for securing the bracelet, hint at Rolex's iterative design process, where functionality and aesthetics are meticulously refined.
The 50th Anniversary LV Submariner, affectionately nicknamed "Kermit" for its vibrant green bezel, was introduced in 2003 to celebrate the Submariner’s debut in 1953. The green bezel, a bold departure from the traditional black, paired with a black "Maxi" dial featuring enlarged luminous indices and "Fat Hands," exudes a sporty yet charismatic vibe. This prototype likely served as a testbed for these distinctive features, which made the Kermit a collector’s favorite for its blend of timeless Rolex design and playful color. The green hue, inspired by Rolex’s brand color and reminiscent of their signature green boxes, adds an aquatic and adventurous flair, perfectly aligning with the Submariner’s diving heritage.
What makes this image particularly fascinating is its rarity. Prototypes like this one are seldom seen, as Rolex is notoriously secretive about its development process. The presence of springbar holes suggests a design still in flux, offering a rare peek into Rolex’s craftsmanship before the final 16610LV reached production. This model, crafted in 904L stainless steel with a 40mm Oyster case, 300m water resistance, and powered by the Calibre 3135, became a neo-vintage icon during its seven-year run from 2003 to 2010. The prototype’s unique case design underscores the meticulous attention to detail that defines Rolex’s pursuit of perfection.
For enthusiasts, the LV Submariner’s appeal lies in its balance of innovation and tradition. The green bezel, initially priced at $4,250 in 2003, not only marked a milestone but also set a precedent for colorful Submariner variants like the "Hulk" and "Starbucks." This prototype, with its distinct case feature, elevates the Kermit’s allure, making it a standout in Rolex’s storied legacy and a personal favorite for its vibrant, enduring charm. The original LV Submariner remains my favorite Rolex model ever produced.
Friday, June 27, 2025
Rolex Coolness: Paul Giamatti Stainless Steel Rolex Submariner

Thursday, June 26, 2025
Wednesday, June 25, 2025
General Dan Caine, Chairman of the Joint Chiefs of Staff
General Dan Caine
Chairman of the Joint Chiefs of Staff
Several reader wrote in to share images of The Chairman of the Joint Chiefs of Staff, U.S. Air Force, General, Dan Caine rocking his Rolex GMT-Master as pictured below.
Special thanks to Nick Gould (Eagle Eyes) discovered and share the images above and below with me.
The video below features Joint Chiefs of Staff Chairman, Air Force, 4-Star General, Dan Caine briefed the American people on June 22, 2025, as part of Operation "MIDNIGHT HAMMER", which he goes into detail on in the video below.
There have been many 4 star General's, and top Rolex Military Leaders who have worn Rolex watches, and I am including a few images below for frame of reference. First we see, U.S. General, Gruenther, who was the recipient of Rolex's 200,000th Officially Certified Swiss Chronometer.
Next we see General David Howell Petraeus, when he was the 10th Commander of U.S. Central Command.
Tuesday, June 24, 2025
Diane von Fürstenberg: Yellow Gold Lady Date @ Studio 54
Luxury Lifestyle Designer
Monday, June 23, 2025
Sunday, June 22, 2025
Fleetwood Mac Keeping Time With Rolex
The video below, shot in 1977 features Fleetwood Mac singing their hit song "Dreams."
"Thunder Only Happens When It's Raining. Players only love you when they're playing."
Next lets look at Mick Fleetwood, founding drummer of Fleetwood Mac in a recent photos wearing his yellow gold Rolex Submariner. By the way, Mick Fleetwood is pictured on the cover of the Fleetwood Mac album Rumors, which is pictured at the beginning of this story.


Saturday, June 21, 2025
Friday, June 20, 2025
Weekend Watching Tucker v. Cruz IN THE NEWS
Weekend Watching