...Rolex Studio Shot Of The Day... Grahame's Rolex Milsub

...Rolex Studio Shot Of The Day...

Grahame's Rolex Milsub

1970s Vintage Rolex Hotness

1970s Vintage Rolex Hotness

Rolex Lady-Date

I am pretty certain I recognize the model/actress in this vintage Rolex ad, but I can't seem to remember her name. She's rocking the Farah Fawcett Majors hairstyle, with her yellow gold Rolex Lady-Date, and he is gorgeous and has it going Bossa nova 4-Sure!!! It's so interesting how marketing messaging has changed and evolved over the past 50 years. I'm not certain, but I think the message this image is conveying is that the woman is professional, happy and on top of things as she is taking notes...

If this photo were taken today, she would be on her iPhone, wearing AirPods...I just love the super feminine vibe with the 28MM Lady Date, which has always been considered a major status symbol as the female Rolex President model...I had a girlfriend I dated several decades ago who wore this model and it always mesmerized and bedazzled me...

Rolex Crown Logo Collage...

...Rolex Studio Shot Of The Day...

Rolex Crown Logo Collage

@Stockegsix from Instagram created this AMAZING Rolex Crown collage comprised of six Rolex models and I almost fell out of my chair when I first saw it!?!! I have to say in my opinion this is one of the coolest looking Rolex Studio Shots I have ever seen!!! Just AMAZING!!!! 

Nicholas Foulkes New Book Oyster Perpetual DATEJUST

Nicholas Foulkes New Book

Oyster Perpetual DATEJUST

"Renowned watch expert, Nickolas Foulkes explores the evolution of an icon, a supremely elegant status symbol for both men and woman, the success of which continues to endure after eight decades." This quote comes from the Editor and Chief of Wallpaper, Bill Prince, and sums up Foulkes new book on the Rolex Datejust, which I am certain will be a fascinating read. You can pre-order and learn more on Wallpaper's microsite for this book.

Foulkes upcoming Rolex Datejust book would appear to include many fascinating never before documented revelations about the history of the Datejust including his apparent discoveries of Princess Grace rocking her Lady Datejust (pictured above), as well as Andy Warhol, President Eisenhower, and Tom Cruise. Nicholas once mentioned to me he is a big fan of my work product, which is clearly evident...

September 11, 2001: Todd Beamer's Rolex

...Commemorating Sept. 11, 2001...

The 9/11 Rolex

Let's Roll!

"Rolex is the international mark of success," is a phrase famously said by Jake in these pages and even requoted in The New York Times. For Todd Beamer, passenger of Flight United 93, his mark of success came when he was promoted from salesman to account manager at Oracle. 

Todd's father, David Beamer, agrees. "Todd's watch was a fine watch," he said. "He was a successful guy."

We can easily recall where we were on Sept. 11, 2001. I was putting my uniform on that morning, grabbing my flight bags and headed to my '65 convertible Mustang as an airline Captain based in Washington, D.C. My neighbor saw me outside and she called me. "Have you seen the news? I don't think you'll be flying anywhere today." I immediately went back inside and followed the horrific events on live TV. 

Todd Beamer

For Todd Beamer, it was a different story. He and his wife had traveled through Italy on a trip paid for by Oracle. The couple returned to the U.S. on Sept. 10, and Todd rose early the following morning to catch Flight 93 out of Newark airport for San Francisco.

Todd's story on that fateful flight is well known. "Let's roll!" were his last recorded words as he and other passengers attempted to storm the cockpit and retake the plane from the hijackers. The slogan subsequently became a battle cry for American forces during the War on Terror. 

In a Nov. 8 address from the World Congress Center in Atlanta, President George W. Bush invoked Todd's words: "Some of our greatest moments have been acts of courage for which no one could have been prepared. But we have our marching orders. My fellow Americans, let's roll!" He used them again in the 2002 State of the Union address: "For too long our culture has said, 'If it feels good, do it.' Now America is embracing a new ethic and a new creed: 'Let's roll.'"

Todd's watch is frozen in time, the date window permanently stuck on "11." It is a two-tone Rolex Datejust Turn-O-Graph with a champagne dial on Jubilee bracelet. The Turn-O-Graph is essentially a Datejust with a rotating bezel. Unfortunately, the model is no longer sold by Rolex; in fact, it hasn’t been since 2011.

Todd's Rolex is charred, smashed, fragmented, missing the crystal, the second hand, and what would appear to be the minute hand and also the bracelet. The Rolex has been through hell, there is no other way to put it. But the coronet logo is unmistakable. Every Rolex tells a story and, in a sense, this one still tells the story of one day, one date. Still displayed in the window.

After the hijackers took over the plane, Todd saw the dead co-pilot laying in the aisle near the cockpit with his throat slit. He reached for the phone on the seat back in front of him and tried to call his wife, but could not get through. 

Screenshot from the movie "United 93"

He instead got a G.T.E. operator. He told her what was happening, and she connected the call to F.B.I. agents. The phone remained connected for fifteen minutes while Beamer and several others organized to overtake the terrorists. 

Moments after Flight 93 crashed in Pennsylvania

He had the flight attendants boil water and assemble whatever could be used as a weapon. He said the Lord's prayer and the Psalm 23 with the G.T.E. operator, others joined in. He then told her to call his wife and kids and tell them he loved them. The last words the operator heard Todd Beamer say were, “Are you guys ready? Let’s roll.” 

We know that Flight 93 was destined for Washington D.C., near where I lived, making this story extra personal. According to the 9/11 Commission Report, at 9:55 am—as I was getting ready for work—the terrorist pilot Ziad Jarrah dialed in the frequency for the navigational aid at Washington Reagan National Airport, clearly indicating that the attack was planned for the nation's capital.

And Todd Beamer, a Rolex on his wrist, said, "Let's roll!" He helped stop the hijackers' plan from unfurling while saving countless lives on the ground. 

Roger Moore Rolex GMT-Master

Roger Moore

Rolex GMT-Master

Message and Discovery from a Reader

One of my favorite things about publishing Jake's Rolex World are all the great readers all over earth, who regularly come across interesting Rolex history and share it with me, so I may share it with you!

Recently I received an interesting email that said:

Hello Jake,

I hope my email finds you well.

I’ve enjoyed reading your Rolex Magazine over the years and when I came across this image on Pinterest, I thought of you.

This is a behind the scenes photograph of Roger Moore during the filming of The Spy Who Loved Me in Sardinia. It may very well be on the beach where the Lotus Esprit S1 triumphantly emerges from the ocean judging by the suit Roger Moore is wearing.

Anyway, I thought this may be of some interest to you because if I’m not mistaken it very much looks like Roger Moore is wearing a Rolex. The bracelet, bezel and what looks like a cyclops are the usual hallmarks of stainless steel sports model from this era.

Initially, I thought it may have been a Rolex Submariner Date. Perhaps a 1680? However, I think it may be the Rolex GMT-Master 1675 ‘Coke’ you refer to on your website. I reckon there’s a good chance it’s the same one worn by Roger Moore in the publicity shot of him donning a Royal Navy Commander uniform: 

Warmest regards

Nick

Thanks for writing in Nick, and sharing your photo of Roger Moore rocking his Rolex on what seems to be the set of The Spy Who Loved Me.

It appears Roger's GMT-Master was his personal watch, as it does not seem to make an appearance in Film, but you never know, as often times people wear watches under their cuffs that stop them from being visible...

Crown On Crown...

...Rolex Macro Shot Of The Day...

Crown On Crown

Blue Dial Rolex Yacht-Master

Jindrich from the Czech Republic is a fan of Jake's Rolex World and he recently sent in this superb Rolex Studio shot and said:

Hi Jake,

My name is Jindrich Strnad and I am from Czech Republic.  I would like to congratulate you on your perfect blog about Rolex, it is superb.

I own Rolex Yacht-Master which I consider as perfect combination of sporty and elegance. Because I am also keen on photography, I decided to send you one of my macro shots. I hope you will enjoy it as well.

Have a nice day and keep posting!

Kind Regards

Jindrich

Ekaterina Gordeeva

...Rolex Super-Hotness...

Ekaterina Gordeeva

1999 Rolex Magazine Ad

I have said many time before, that I find many vintage Rolex ads to be like works of art with some being more iconic or outstanding than others. I remember seeing this Rolex ad back in the late nineties and thinking how utterly beautiful and timeless it was.

Ekaterina Gordeeva is a Russian figure skater and two-time Olympic Champion in 1988 and 1994. You can see two of her amazing performances below from the 1994 Lillehammer Winter Olympics.

1954 Submariner Reference 6200

 ...Rolex Studio Shot of the Day...

1954 Submariner 

with Explorer Style Dial

Reference 6200

U.S. Open President Trump with Rolex CEO...

U.S. Open

President Trump

with Rolex CEO

Trump and Dufour Hang Out 

I always seem to equate the U.S. Open finals with representing the end of summer, and this year will likely be certainly memorable. Rolex CEO, Jean-Frederic Dufour and President Donald Trump spent some time together today at the U.S. Open Tennis Finals as Trump was a guest in the Rolex suite during the Men's Finals today.

This is the latest high-profile athletic event Trump has attended after the Super Bowl in New Orleans, as well as the Daytona 500 in Florida, not to mention the UFC Fights in New Jersey, Newark and Miami.

What did the Rolex President say to the Rolex CEO?

I wonder if Dufuor and Trump discussed the ridiculously absurd American tariffs Trump imposed upon Switzerland at 39% for imported goods? Just one of the reasons such a tariff make no sense is it's greater than 2.5 times greater than the one imposed upon European Union goods exported to the U.S., and it's more than 4 times higher than than British exports to the United States. Hopefully they can sort this out, as Trump is a longtime wearer of Rolex as seen in the photos below.

Also in attendance today at Flushing Meadows, was "The Boss" Bruce Springsteen and he was rocking what appears to be a vintage Rolex Oyster Perpetual.

Below we see legendary NBA Basketball player, Stephen Curry praising Alvarez after making an amazing shot as they were making eye contact with each other.

Also, we see Jamaican musician Shaggy below, rocking his super cool Rainbow Rolex Daytona.

Today's match was between Number 1 Jannik Sinner and Number two ranked, Carlos Alcaraz, who are both Rolex Testimonies. Carlos Alcaraz (pronounced like Alcatraz, without a 't') won the match, and Rolex released the video below to showcase his win.

IF you didn't get a chance to watch the match live, you are in for a big treat as the recap below is excellent, and gives you the highlights of the AMAZING championship showdown.