RubberB Stop Motion Video

RubberB  Stop Motion Video
RubberB, just came out with the cool stop-motion video, comprised primarily of Rubber B straps. To learn much more about RubberB, click on this and scroll down the page.

The Rubber B straps have a unique T design at the curved end link between the lugs, which compliments Rolex watch models nicely.

John Goldberger Vanity Fair Article

...Rolex Coolness...

John Goldberger

Vanity Fair Article

For The Love of the Rolex Milgauss

My good pal, John Golberger, who lives in Italy, wrote this article for Vanity Fair, where he discusses the appeal of the Rolex Milgauss. John Goldberger is the author of many amazing horological books, including 100 Superlative Rolex Watches.

Brian Williams: NBC Nightly News Anchor...

...Rolex Coolness...

Brian Williams

NBC Nightly News Anchor & Managing Editor

...An Amazing Career with Rolex Keeping His Time...

Brain Williams has been the NBC Nightly News Anchor since 2004, and he has been a big Rolex fan for a long time. In the photo below taken by Matthais Clamer he is wearing a no-date Rolex Submariner. Brain Williams is extremely respected by viewers and a prominent observer dubbed him as "the Walter Cronkite of the 21st century."

In these next images, Brian Williams is sporting a stainless steel Rolex Daytona with a black dial as well as one with a white dial.

In the next image, Brain Williams is wearing a white dial Rolex Daytona.

In this next image we see Brain Williams wearing his rose gold Rolex Daytona.

In the next two photos, Brian Williams is wearing a Stainless Steel Rolex Datejust with the Jubilee bracelet, as well as a Stainless Rolex GMT with a Coke bezel.

Rolex Magazine Ad Photoshop Competition

...Photoshop Fun...

ROLEX 

Magazine Ad Design Competition

Recently, a daily reader of Jake's Rolex World named Mark Wright–located in the U.K.– sent me an email with the first mocked-up Rolex Homage Ad pictured below and said:

Hi Jake,

Was tinkering around in Photoshop and in homage to the Rolex Ad's of old, created this. Thought it looked pretty cool and maybe something you may post for me on your sight.

Fantastic Website by the way. I visit each day to get my fix.

Kind Regards,

Mark Wright

United Kingdom

I responded to Mark and mentioned it was a great idea. Over the years, I have spent countless hours restoring and publishing hundreds of cool vintage Rolex ads so it should come as no surprise I thought it would also be fun to design my own Rolex ads as well, so I said to Mark:

"Why don't we have a contest on Jake's Rolex World, where readers can submit their artwork, along with a description of their concept, and you and I can be the judges of the contest? Let's do it just for fun!" Mark loved the idea, and sent in the next two images, which are based upon the "If you were" Rolex ad series from the 1970s."

List Of Rules

For the Rolex Ad Contest

1. You can submit as many pieces of artwork as you wish. 

2. The artwork needs to be high-resolution, and it should be 1600 pixels tall.

3. Artwork and Copy MUST be in excellent taste. 

4. Email artwork with your first and last name, and country you are located in. You are welcome to include a written narrative that describes the inspiration for your ad, but it is not required.

5. Contest begins today (May 20, 2013) and runs for 30 days, until June 20, 2013. Please send your entry via email to: Jake@RolexMagazine.com.

This contest is sponsored by Jake's Rolex World and is not affiliated or sponsored in any way by Rolex. Who knows, perhaps Rolex or its ad agency might get inspired by what they see here?

I will publish all the ads submitted, along with our awards for best ads sometime after the competition ends.

The next ad is was also designed by Mark Wright, and is really cool!!!

Legends Of ROLEX 

Series by Jake Ehrlich

As I previously mentioned, I have thought for years about cool designs for Rolex ads, so I put together the next six mock-up ads, along with a detailed description of my inspiration. My three subjects are some of the best know humans that have lived, and all three are no longer with us, but that is what makes the ads so powerful. You see all three of these men, in the prime of their lives, changing the worlds, while proudly wearing their Rolex watches on their wrists...

Dr. Martin Luther King Jr ads by Jake Ehrlich

As I have said in the past, I believe that Dr. Martin Luther King is the greatest hero that ever wore a Rolex, and if I was Rolex, I would not only have magazine ads the feature Dr. King, but also billboard ads.

I really like the Dr. Martin Luther King Ads above and below. The are very similar, but the one above is deeply profound because it has one of Rolex's very famous tag lines from the 1950s and 1960s, that reads "Men Who Guide The Destines Of The World Wear Rolex Watches." 

Ironically Rolex used this tagline during the years Dr. Martin Luther King actually guided the destiny of the world, while Dr. King wore his trademark yellow gold Roles Datejust on his wrist, but Rolex never would have put Dr. King in an ad or referred to him in the 1950s and 1960s, because the times were way too turbulent. Rolex has changed so much since they had the "Men Who Guide" tagline. 

In other words, Rolex was still trying to prove itself in the 1950s and 1960s, but today they would NEVER use that tagline because they have already proven themselves, and if Rolex used that tagline today, everybody would think they were nuts. The beauty of the way I used it, is I am using it as a historical statement. The U.S. has a black president today, because civil rights leader like Dr. King, stood up for what they believed in, and Dr. King obviously risked and lost his life doing so, with his Rolex on his wrist, I might ad.

Pablo Picasso ad by Jake Ehrlich

This one speaks for itself! Pablo Picasso is obviously the greatest modern artist of the 20th Century, and I love this photo because his Rolex GMT Master is highly visible, and the photo almost looks like it was taken yesterday. I remember, years ago, when I first saw and published this image, thinking how much Pablo Picasso looks like an American Indian in the image!!! The image is tres bizarre, and that is why I love it. 

Paul Newman Rolex ad series by Jake Ehrlich

Paul Newman was one of the coolest guys to ever wear a Rolex, and a few models have been nicknamed as "Paul Newman Rolex Daytona" models. I think Rolex should bring back the white exotic dial Daytona, identical to the one Paul Newman is wearing in the photo below, expect it should be completely updated, with a 42 or 44MM case. I also think Rolex should keep the dial very clean, and NOT print the "Officially Certified Swiss Chronometer" on the dial. It should just say have the Rolex and Daytona designation on the dial like the original that Paul Newman is wearing in the ad below.

Further, I think Rolex should make this special edition watch and officially name it, The Paul Newman Daytona. Rolex should put together a deal with Paul Newman's estate to license his name and image, and they should donate a portion from the sale of every "Paul Newman Rolex Daytona" to Paul Newman's Hole In The Wall Camp Charity Fund. This way everybody wins, and it should NOT be a limited edition, just a special edition.

You might notice that ALL my ads are very minimalistic, and lack the typical "For an official Rolex Jeweler Call 1-800-367-6539" as well as "www.Rolex.com", or any Trademark designation info. I did this on purpose because I think Rolex ads simply don't need it, and after all that is what Rolex.com is for. 

In other words, Less is More!!! I think Rolex should take more of an Apple/Minimalist approach to branding. I also think Rolex should make every watch they ever make in the future, a waterproof Oyster, and that way they don't need to put the Oyster designation on their dials. I think Rolex should keep the Oyster designation, and talk about it, but they don't need to put it on dials anymore.

Steve McQueen Rolex ad by Jake Ehrlich

This one speaks for itself as Steve McQueen was the definite King of Cool, wearing his Rolex Submariner while posing in front of his green Porsche 911.

If you want to see many examples of historical Rolex images to get inspiration, you can see hundreds of them by clicking here.

Rolex Luminaries, Visionaries, Champions New Yorker Magazine

ROLEX 

Luminaries. Visionaries. Champions.

New Yorker Magazine

May 20, 2013 Issue

Wow!!! I can't believe my eyes!!! This is a seminal moment in Rolex advertising history!!! I recently wrote an article about how Rolex recently immersed themselves into their amazing history, with the recent complete overhaul of Rolex.com, and in particular, with adding a whole new Rolex history section.

For years, I have been arguing Rolex should use images of Dr. Martin Luther King in modern Rolex ads, because I argue he is the greatest hero in Rolex history, so to finally see Dr. King in a Rolex ad brings tears to my eyes. All I can say is Bravo Rolex!!! Bravo!!!

Pictured below from upper left to bottom right we see Tiger Woods, Elvis Presley, Pablo Picasso, Robert De Niro, U.S. President Dwight Eisenhower, Dr. Martin Luther King, Marlon Brando, Sir. Jackie Stewart, Sophia Loren, and Roger Federer.

I love the copy in this all-new Rolex History ad. It is superbly written and precisely articulate. Especially the line that reads "IT'S DARED MEN FASTER. FURTHER." This is true, and it goes all the way back to Sir. Malcolm Campbell in the 1930s breaking one land-speed record after another, and continues up to Chuck Yeager breaking the speed of sound barrier in 1947. 

It continues with Sir Edmund Hillary, and Tenzing Norgay conquering Mount Everest in 1953, and Captain Don Walsh and Jacques Piccard setting the deepest dive history in 1960, up to the U.S. Astronaut and Air Force Pilot William "Pete" Knight setting the all-time speed record for level flight in 1967 in his venerable X15.

This daring continued with the NASA Apollo Astronauts who went and walked on the moon with their Pepsi Rolex GMT-Master watches, and continues all the way up to last year when James Cameron returned to the Challenger Deep with Captain Don Walsh by his side. 

People can say whatever they want about Rolex, but one thing is for certain, Rolex history is unparalleled. Many, many men have pushed the envelope of what is possible, inspired by a Rolex on their wrist. This amazing Spirit Of Inquiry is what has made Rolex the International Mark Of Success and Achievement.

So the obvious question, is have we discovered all the incredible Rolex history, or is there more? Yes. There is more. Much, much more unexplored and undocumented Rolex history, and I sincerely hope Rolex continues to delve into it...

Rolex Coolness: Tim Roth Star of Lie To Me

...Rolex Coolness...

Tim Roth

Lie To Me

Vintage Rolex Fan

Tim Roth starred in the hit TV show "Lie To Me," which ran from 2009 to 2011, where he played "Dr. Cal Lightman," who wore a vintage Rolex Submariner, which I believe is a Reference 1680. 

In the photo above we see Tim Sporting his vintage Rolex Pepsi GMT Master.

Tim Roth has also starred in many movies including Reservoir Dogs, Pulp Fiction, Planet of The Apes, The Incredible Hulk and Rob Roy.

Rolex Macro Shot Of The Day: Peter's White Gold Yachtmaster II

Rolex Macro Shot Of The Day

Peter's White Gold Yachtmaster II

Rolex Super-Coolness: Paul Newman Jeff's Exotic Dial Rolex Daytona

...Rolex Super-Coolness...

Paul Newman

Exotic Dial Rolex Daytona

Jeff (Dr. Strong) created this amazing image of Paul Newman with a Paul Newman Exotic Dial Rolex Daytona in the foreground. What a great image Jeff!!!! If you aren't familiar with the Paul Newman Daytona, you can learn just about everything by checking out The Complete History Of The Paul Newman Daytona article I wrote.

Tiger Woods Wins 2013 Players Championship

...Rolex Coolness...

Tiger Woods

Wins 2013 Players Championship

Rocks Trademark Rolex DEEP SEA

Rolex Ambassador, Tiger Woods just won the Players Championship again. Well, actually, the last time he won it was in 2001, and as you can see in the photos below, Tiger Woods is wearing his not trademark Rolex DEEP SEA...

Stainless Steel Datejust Love From Germany

...Studio Shot Of The Day...

Stainless Steel Datejust Love From Germany

Denise is from Germany and she is fan of Jake's Rolex World. Recently she send in these beautiful photos of her new Rolex Datejust with this nice note:

Hi Jake,

I love to surf around your site.

So much information, so much nice pics, so much nice watches - I love it.

For a couple of weeks I have a new Datejust and I love it so much.

The weather in Germany was so nice, I had to make some pics from my DJ.

I hope you enjoy them as much as I do.

All the best from Germany,

Denise