Yellow Rolex Daytona with Green Dial

 

...Rolex Studio Shot of the Day...

Yellow Rolex Daytona with Green Dial

Jack Nicklaus Winning The 1972 U.S. Open Golf Tournament

...Rolex Coolness...

Jack Nicklaus

Winning The 1972 U.S. Open Golf Tournament

Pebble Beach, California

Rolex Day-Date

SUPER BOWL CHAMPION: PATRICK MAHOMES ROCKING HIS ROLEX YACHT-MASTER

SUPER BOWL CHAMPION

PATRICK MAHOMES

ROLEX YACHT-MASTER

Patrick Mahomes just took his family to Disneyland to celebrate his Super Bowl win and was in the Disneyland Parade. As we see in the photo below, was rocking his white gold 42MM Rolex Yacht-Master on an OysterFlex bracelet. Patrick Mahomes was not only the heroic quarterback that won Super Bowl LVIII in the last seconds of the game but was also voted MVP!!!

As I mentioned in my recent Super Bowl Sunday story, Patrick Mahomes is a Rolex fanatic of the highest order, and has an amazing Rolex harem that is second to none!!! Ironically, I don't think Patrick Mahomes is current official Rolex brand ambassador, but I think Rolex should make him one as he represents a whole new generation that wears his Rolex watches well...

The 42MM White Gold Rolex Yacht-Master is arguably in a class by itself as it's not your classic Yacht-Master. Considered to be one of the most thoroughly modern expressions of classic Rolex Aquatic design language, its larger 42MM size is accented by its radical vintage Rolex Firebird 3-Dimensional bezel which is finished with a matte black bezel insert.

Tucker Carlson interviews Russian President Putin

...It Doesn't Just Tell Time, It Tells History...

Tucker Carlson interviews 
Russian President Putin

American journalist, Tucker Carlson just published his interview with Russian President Putin. They had a fascinating conversation which began with Putin offering a 30 minute history of Russia. Tucker and Putin then covered many interesting topics, and had some heated moments. I could not help but notice Tucker wearing his Rolex Datejust.

The Rolex Datejust began it's life not just being the archetype of the modern dress Rolex watch, but also as a technological powerhouse with many technological firsts including the first model with a date aperture window, as well as the first Rolex model to feature the Cyclops date magnifier window.

The Rolex Datejust was launched at the end of World War II, and was the first real Rolex tool watch. Not because it was waterproof and sturdy, but was the first real political tool watch as its super iconic Jubilee bracelet was instantly recognizable from across any room. In a twist of fate, after World War II ended, General Dwight D. Eisenhower was the first Supreme Commander of NATO and in 1948 began wearing his Datejust which was the 150,000th Officially Certified Swiss Chronometer.

Rolex Sydney Hobart Yacht Race – Challenging sailors to their very core

Rolex Sydney Hobart Yacht Race
Challenging sailors to their very core

The Rolex Sydney Hobart Yacht Race enjoys a reputation as one of yachting’s most demanding tests of physical and mental resilience. The 78th edition of this offshore classic certainly lived up to that status, with the fleet of 103 yachts facing some of the most unpredictable conditions seen in recent years along the 628-nautical mile course. 

Christian Beck’s LawConnect took line honours in a thrilling fight to the finish between the 100-foot (30.5 metres) Maxi yachts, edging out Andoo Comanche by 51 seconds, the second closest finish in race history. 

Tasmanian boat Alive, owned by Phillip Turner, claimed overall victory on corrected time to claim the Tattersall Cup; in doing so, it joined the select few with two overall wins in the nearly eight decades of competition, having also triumphed in 2018. Organized by the Cruising Yacht Club of Australia (CYCA), in conjunction with the Royal Yacht Club of Tasmania, Rolex has partnered this iconic event since 2002 as part of the brand’s near 70-year relationship with yachting. 

The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. 

Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, Royal Ocean Racing Club, Yacht Club Costa Smeralda, Yacht Club Italiano, New York Yacht Club and Royal Yacht Squadron, among others, are the foundation of its enduring relationship with this dynamic sport.

Rolex Coolness: Denzel Washington Courage Under Fire...

...Academy Award Winning Best Actor...

Denzel Washington

Courage Under Fire

Sometimes when I am researching a story, I come across one of my old stories that is so cool and timeless I feel like I have to bring it up to the top of Jake's Rolex World, which is the case with this cool post I originally published a dozen years ago in 2012:

 

Denzel Washington is one of the greatest actors of our time having been nominated for 9 Academy Awards, and and having won the coveted Best Actor Oscar for Training Day in 2002. Denzel and Rolex have a great deal in common as they are both timeless, instantly recognizable and highly iconic.

My pal James from WatchesInMovies.info sent me a message to let me know he just put up a post with images of Denzel Washington sporting a stainless steel Rolex Submariner from the 1996 movie "Courage Under Fire."

It appears, in the photo above and below, that Denzel Washington's Rolex Submariner is suffering from the same "Pulled Winding Crown" syndrome as Robert Redford's stainless steel Rolex from the 1976 movie "All The Presidents Men"!!!

Dark Chocolate Daytona Rose Gold with Ceramic Bezel

...Rolex Studio Shot Of The Day...

Dark Chocolate Daytona

Rose Gold with All-New Ceramic Bezel

Rolex Submariner: Deep confidence

...Rolex Deep Confidence...

Rolex Submariner 

Jasper Lijfering: King of Vintage

Jasper LijferingThe K.O.V. (King of Vintage) 

Jasper Lijfering made the news four years ago, when he hand-delivered a vintage Rolex Daytona estimated at $750,000 to Ellen DeGeneres, a story published in The New York Times. 

Since then, I've followed Jasper, the owner of Amsterdam Vintage Watches, and enjoyed his content, knowledge and tastes — his unpolished opinion. Jasper grew up in the vintage world, and before taking over his parent’s shop in 2014, he studied to become a jeweler-entrepreneur at Schoonhoven College. 

Jasper has worked at several jewelry shops in Amsterdam before running his own. I think you will enjoy this recent interview of him where he touts... the Jasper dial. 

2024 Rolex Market Update

...Rolex Market Update...

Rolex Still King of Premium... 

A larger portion of Rolex models than any other brand trade above retail. That's according to the latest data available by WatchCharts, Morgan Stanley. 

While Rolex commands premiums for the largest percentage of models out of all nine brands tracked by WatchCharts, Patek Philippe watches command the largest premium at +39%, compared to +20% for Rolex. The vast majority of pre-owned watches from brands outside of the Big Four are available at a discount. 

Still, at 68% of Rolex watches selling above MSRP on the secondary market, Rolex watches continue to be a good deal when bought at authorized dealers — though less and less as the trend has declined for the past three quarters.

...But High Supply Persists
 on the Pre-Owned Market 

On the flip side, total supply remains near all-time highs even for discontinued Rolex models... Will prices continue to drop? 

WatchCharts analyzed 90 Rolex models from three distinct generations, including discontinued models, and the analysis shows that total supply remains at or near all-time highs for all segments. Median age of Rolex inventory increased by 25% in 2023.

Supply evolution for discontinued and in-

production segments of the Rolex market

Total supply levels for discontinued five-digit-reference models has jumped +32% in the last three years (-4% YoY). Total supply levels for discontinued six-digit-reference models has increased by +55% in the last three years (-4% YoY). 

“Some dealers may still be holding out on realizing losses on older inventory purchased at higher prices,” WatchCharts cautioned in the report. “Which may put further downward pressure on prices in the future if the urgency to sell increases.”

Pre-owned inventory for current-production models saw the biggest jump over the past three years at +189% (+8% YoY). One thing for sure, the 2024 collection due to be released at Watches & Wonders on April 9 will inject some vitality into the market.