Rolex first showed off the upcoming new White Gold Submariner at Basel 2008 in Switzerland.
Rolex typically shows off its new models every year at Basel.
The new white gold Submariner represents the first time Rolex has ever made a white gold Submariner. The new blue bezel has been very controversial in the Rolex community. I am reserving judgement until I see it.
Also the watch has polished center links which is also a new feature.
