Leo and I were talking a few days ago and I mentioned I am interested in doing a series of Ken-Burns-like-documentaries on the history of Rolex. I also mentioned I want to do a series of videos where we take you on a guided tour of the inside of a Rolex so you can see what makes it tick–literally.
If we did a video named "Inside The Rolex Daytona" we would use super-high resolution cameras with high-end macro lenses to literally take you inside the watch. I envision walking through each step of dismantling, cleaning and putting the watch together again.
Leo sent me this video which I have seen before. I chose not to post it in the past because I think it leaves much to be desired, but it is fascinating nonetheless. Hopefully in the future we will produce something much, much better that makes it easy to understand how a Rolex movement works.
I believe if people actually learned how these mechanical masterpieces work, it would give them a hole new appreciation for Rolex watches and mechanical movements in general. I am embarrassed to admit it, and even though I know so much about Rolex design and history, I still don't understand what every part of the movement is and how they interoperate–and I am really curious to learn about how they work!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.