Thursday, March 24, 2016

Rolex Rated #1 Most Reputable Company On Earth!!!

ROLEX Rated #1 

Most Reputable Company On Earth!!!

Reputation Institue Most Prestigious Award

This is a mind-blowing story, which at the same time is not surprising. Forbes Magazine just broke the news that The Reputation Institute ranked Rolex as the Number 1 Most Reputable Company On Earth. This accolade was based upon polling of close to a quarter million people in 15 countries around the globe according to the Reputation Institutes Annual 2016 Survey. This study is the largest global reputation study.

The following list shows the top 25 Most Reputable Companies On Earth:

1. Rolex
2. Disney
3. Google
4. BMW
5. Daimler (Owner of Mercedes-Benz)
6. Lego
7. Microsoft
8. Canon
9. Sony
10. Apple
11. Intel
12. Adidas
13. Nike
14. Rolls-Royce
15. Michelin
16. Johnson & Johnson
17. Samsung
18. Ferrero (Maker of Nutella:-)
19. Nintendo
20. Levi's
21. Amazon
22. Nestle
23. Philips Electronics
24. L'Oréal
25. Bosch

So what does this mean exactly? It's hard to say, but I will point out that to the best of my knowledge that out of the top 25 most reputable companies on earth, not only is Rolex ranked #1, but it is the only privately held company in this outstanding group.

The following comes from the Reputation Institute web page:

Reputation Institute is the world's leading research and advisory firm for reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve clients in more than 400 of the top Global 1,000 companies.

Our founders Charles Fombrun and Cees van Riel started the discipline of reputation management more than two decades ago. Groundbreaking professors specializing in business and corporate communications, they founded Reputation Institute in 1997. Founder Charles Fombrun created the original academic models for measuring reputation — refining them with the launch of Reputation Institute and RepTrak®.

Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind appraisal of how the general public views the world’s best-known companies. The RepTrak® database examines 15 stakeholders in more than 25 industries and more than 40 countries for more than 7,000 companies.

Reputation Institute’s research is considered the authoritative source for Corporate Reputation Management by the world’s leading publications, including The Economist, Forbes, Fortune, Time, Bloomberg, Information Week, NY Times and the Wall Street Journal. Our industry leaders are regularly sought out and appear in the news and on the radio, for example on NPR, CNBC, Fox Business News, BBC, and CNN.