Wednesday, March 15, 2017

Rolex Coolness: Maurice Chevalier...

...Rolex Coolness...

Maurice Chevalier
1964 Yellow Gold Rolex Datejust on a Jubilee Bracelet

This 1964 Rolex ad that feature Maurice Chevalier is one of my absolute favorite vintage Rolex ads. In particular, I LOVE Rolex's timeless marketing message, which I believe captures the essence of Rolex, and it is true today!!! In other words, Maurice Chevalier's timeless message from 1964, is as true today as it was 52 years ago:

"Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It's as marvelous a conversation piece as it is a timepiece." Maurice Chevalier (1964)