Back in June of 2017 I just discovered the documentary titled, The Story Of Time By Rolex which was a 1952 Academy Award nominated short film documentary that explored the subject of what time meant, and how time measurement evolved throughout the history of mankind. The way I discovered, the movie was a friend of mine who is a fellow Rolex fanatic, referred to it, and I had no idea what he was talking about? He was surprised, and I Googled it, and there it was hiding in plain sight.
This Rolex movie ads additional pieces to the Rolex History puzzle, and it very profound on many levels. The Story Of Time By Rolex documentary can be viewed below. The Rolex documentary was filmed in 1951, and is obviously dated today, but deeply profound in many ways—especially if you watch it over and over again, as I have done.
This Rolex video and its theme, very much remind me of another online horological magazine I publish, named, "Jake's Time Machine: Exploring The History Of Timekeeping." I must admit I am utterly fascinated with Timekeeping and all of its facets. I think the pursuit of timekeeping in many ways correlates with the Spirit Of Inquiry. This brings to mind a few great Albert Einstein quotes; which I believe are perfectly on-point for the Rolex documentary, the first of which is:
"The human mind is not capable of grasping the Universe. We are like a little child entering a huge library. The walls are covered to the ceilings with books in many different tongues. The child knows that someone must have written these books. It does not know who or how. It does not understand the languages in which they are written. But the child notes a definite plan in the arrangement of the books—a mysterious order which it does not comprehend, but only dimly suspects." —Albert Einstein
The second Einstein quote which I believe is also perfectly on-point says:
"The important thing is to not stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity!" —Albert Einstein
Yesterday, our Captain Danny published a brilliant story named "When Rolex Took a Left Turn." Nick Gould pointed out that in the 1953 Rolex video above that it features a left handed Rolex which is seen below.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.