Rolex and Cinema
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr-8rNmFjo1U3zxeOocdBt0yIAO8b8pXyRDO8dYeyb8hUTFQxC8bRRIelQpFDF_2-hk9WyTzGworv7C6qDlcVKqgsKo-ondeSf1YUw7hyFN9e04lZqp_wMN7M6UK8W55MMJM4L8NW_M60/s3200/The-Oscars-Logo.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr-8rNmFjo1U3zxeOocdBt0yIAO8b8pXyRDO8dYeyb8hUTFQxC8bRRIelQpFDF_2-hk9WyTzGworv7C6qDlcVKqgsKo-ondeSf1YUw7hyFN9e04lZqp_wMN7M6UK8W55MMJM4L8NW_M60/s3200/The-Oscars-Logo.jpg)
I was just visiting Rolex.com and noticed on the front page there was a banner for a Rolex and Cinema microsite, so I clicked on it, and noticed the video below is live. Why is this strange? After Rolex announced they were sponsoring the Academy Awards earlier this year I wrote a detailed history of Rolex @ Academy Awards.