Saturday, October 21, 2023

2012 Rolex Milgauss Ad



2012 Rolex Milgauss Ad


If you are a reader of Jake's Rolex World, you know I consider many vintage Rolex ads to be works of art, in and of themselves. This 2012 Rolex Milgauss ad, in particular, strikes me as having magnificent composition. The GV Milgauss model (pictured below), was recently discontinued and featured the innovative, unique Rolex trademark green edged sapphire crystal, is so un-Rolexy in so many ways, but that is what makes it so interesting. The orange 3, 6, & 9 markers, coupled with the orange lighting bolt second hand, really set it apart. GV is French and means "Green Crystal." I still can't believe Rolex actually discontinued this amazingly iconic model???