René Beyer
Belongs to the ages
1963-2025
I am deeply saddened to report that René Beyer, owner of the magnificent Beyer Jewelry store in Zurich, Switzerland passed away. René, was an early fan and supporter of Jake's Rolex World, and I worked with him to celebrate Beyer's 250 anniversary back in 2010, when RolexMagazine.com was still in its infancy. René Beyer is pictured below back in 2010 while celebrating the 250th anniversary of Beyer. The Beyer store is pictured below in 1910.
Rolex Founder
Hans Wilsdorf with The Beyer Family
Hans Wilsdorf founded Rolex in London, England in 1908 and moved its headquarters to Geneva in 1928. Hans developed a relationship with Theodor Beyer and Beyer started selling Rolex watches in 1932. The letter below is from Hans Wilsdorf to Theodor Beyer and was written on August 19, 1933.
The photo below is from 1954 and shows Hans Wilsforf, with Emile Beyer and her son Theodor Beyer who went on to run Beyer. Theodor Beyer went to work at Beyer in 1946 and he is the father of, Rene Beyer who just passed away.
Beyer began selling Rolex watches in 1932, and has had an amazingly successful relationship ever since. Over the years Rolex made many special models that featured the Beyer dial designation as pictured below.
Rolex CEO Andre Heiniger
René Beyer is pictured below with his mother, Annette Beyer back in 2010. René was an amazing man and will be very much missed by the horological world. René was only 61 years old and died unexpectedly.
Hodinkee Interview
Fortunately, back in June of 2018, Hodinkee's Stephen Pulvirent interviewed René Beyer who was the CEO of Beyer watches which is located in Zurich. Stephen Pulvirent is a superb interviewer and René Beyer is an equally excellent interviewee, so enjoy!!!
