Monday, March 27, 2023

Rolex Introduces a New Titanium Submariner Yacht-Master Model!!!


"A Submariner by any other name would smell as sweet." 

—William Shakespeare ;-)

[Romeo & Juliet]

Photo credit Clément Entretemps

Rolex Introduces a New Titanium 

Submariner Yacht-Master Model!!!

Rolex just introduced a new Submariner, I mean a Yacht-Master made entirely out of Titanium. Let me be specific. In my original story titled The Complete History of the Rolex Yacht-Master I told the story of how Rolex set out to modernize the Submariner when they created their first Yacht-Master, but they renamed it as the Yacht-Master since they did not want to disrupt the design language of the classic Submariner which has been their bread and butter for may decades. Rolex put a plantium bead-blasted dial with a matching platinum bezel insert to throw everybody off, but other than those two features, the watch was basically identical to a Submariner. Of course, I would be remiss if I did not point that the Yacht-Master, just like all the SEA-DWELLER models are aquatic Submariner variants...

Well guess what!?!! Rolex just inched the Yacht-Master that must closer to being a hyper-modern Submariner as it now features a black dial and bezel with a non-polished Oyster bracelet. In other words, the Yacht-Master now features everything Rolex could do to modernize the Submariner, including a 42MM case, while leaving their classic Submariner alone, not to mention the significant weight loss from Stainless Steel to Titanium. 

If you take a close look at the photo above, it's like Rolex is knocking itself off. As we see in the photo below the all new Titanium Yacht-Master features a wider Oyster Bracelet which does not taper as much as a Submariner clasp, while incorporating a satin brushed finish, which definitely makes it a very cool new tool watch. I predict this is going to be the HOT new model that is going to be really difficult to get, and is kind of another link in the daisy-chain friendly competition between Rolex and the Apple Ultra...

Of course we predicted this 42MM Titanium Yacht-Master model earlier this year, but it is great to finally see it in the flesh, and of course a special shout-out to our eagle eyed Captain Danny!!! Below is a photo of Sir Ben rocking his prototype Titanium Yacht-Master he was testing for Rolex a few years ago...

Sir Ben Ainslie rocking his Titanium Yacht-Master


O Romeo, Romeo! wherefore art thou Romeo?
Deny thy father and refuse thy name;
Or, if thou wilt not, be but sworn my love,
And I'll no longer be a Capulet.


[Aside] Shall I hear more, or shall I speak at this?


'Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
What's Montague? It is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O, be some other name!
What's in a name? That which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call'd,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.


I take thee at thy word:
Call me but love, and I'll be new baptized;
Henceforth I never will be Romeo.

From Act II, Scene II of William Shakespeare's love story of Romeo and Juliet.