If you are a regular reader of Jake's Rolex World you know I have always been super-fascinated with the psychology behind luxury brands, as Rolex has remained one of the great status symbols of both the 20th and 21st centuries. While this video does not discuss Rolex, I find it to be really interesting on many levels.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.