Rolex Wrist Shot Of The Day Bård's Supercase From Olso, Norway

Rolex Wrist Shot Of The Day

Bård's Ceramic Supercase From Olso, Norway

Rolex GMT-Master II Supercase

Rolex Coolness: Mark McCormack: 1986 Rolex President Ad...

Rolex Coolness: Mark McCormack

Another Rolex Myth Busted And Mystery Solved!!!

1986 Rolex President Ad

This is the quintessential 1980s Rolex ad. In 1986 Ronald Reagan was the President of the United States and Rolex was reaching new heights in status and popularity.

This cool vintage Rolex ad has a very interesting detail. One of the unanswered Rolex folklore questions (until today) always was:

Where did the term The Rolex President come from?

It has always been put forth that Rolex began referring to the bracelet on the Rolex Day-Date as "The President" bracelet (around 1967) but never referred to the the actual Day-Date as the Rolex President. It was believed that people just started refering to the Rolex Day-Date as The President, but that Rolex never specifically referred to it as such.

It turns out that was a false myth and for the first time, in 1986 we have direct evidence of Rolex specifically referring to a watch model named:

"The Rolex President Day-Date Chronometer. Available in 18kt. gold, with matching bracelet."

This ad was very popular in the 1980s and I believe it clearly proves it was indeed Rolex that specifically coined the term: The Rolex President.

Wow!!!!! Rolex appears to have briefly referred to the watch as The Rolex President, then they stopped, and went back to calling it just The Day-Date, but the term "The Rolex President"stuck, and once the cat was out of the bag, that was it!!!!! Another fascinating Rolex mystery solved!!!!!!

Mark McCormack

World's First Super-Agent To The Stars

Founder Of International Management Group (IMG)

Mark McCormack who is featured in the ad above was born in 1930 and passed away at the age of 73 in 2003. Mark was a attorney in the the Untied States and wrote many books. He also founded a was chairman of International Management Group (IMG) which is an international management company which pioneered managing the commercial affairs for sports figures, and celebrities.

Mark McCormack was a pioneer in sports celebrity management and in the early 1960s was the first person to really understand the potential of marketing sports personalities on TV. As a matter of fact, International Management Group's first client was Arnold Palmer, and he went on to sign and manage superstar sports figures Jackie Stewart, John-Claude Killy, Björn Borg, Rod Laver, Chris Evert-Lloyd, Greg Norman, Pete Sampras, Michael Schumacher, Derek Jeter, Charles Barkley, Tiger Woods and Vijay Singh.

As I mentioned, Arnold Palmer was his first client and he got Arnold $500 to use his likeness in Heinz Ketchup ads for a year, and 45 years later he represented Tiger Woods and got him $80 Million in commercial endorsements in a year!!!

He was also hired to represent celebrities like Kate Moss, Mikhail Gorbachev, Pope John Paul II and even fashion super-model Kate Moss.

Mark McCormack published many famous books, including the New York Times best-seller, What They Don't Teach You At Harvard Business School.

Rolex Wrist Shot Of The Day: Roz's Stainless Steel Dayonta

Rolex Wrist Shot Of The Day

Roz's Stainless Steel Daytona

NASA Coolness: Himalayan Mountains: Amazing NASA Desktop Wallpaper

NASA Coolness: Himalayan Mountains

Amazing NASA Desktop Wallpaper

This is a crazy-stunning-cool photo from NASA of the Himalayan mountains that was taken on April 12, 2001. The NASA description reads:

"Soaring, snow-capped peaks and ridges of the eastern Himalaya Mountains create an irregular white-on-red patchwork between major rivers in southwestern China. The Himalayas are made up of three parallel mountain ranges that together extend more than 2,900 Kilometers."

If you click on the first image below it will give you an image that is 1600 x 1600 pixels. For those of you who have the amazing new Apple 27inch iMac I prepared a higher resolution version which is 2560 x 1440.

Rolex.com: Lindsey Vonn-Congratulating Lindsey For Her Olympic Gold Win!!!

Rolex.com: Lindsey Vonn

Congratulating Lindsey For Her Olympic Gold Win!!!

Last week I put up a story about Lindsey Vonn when she took the Gold Medal in the 2010 Winter Olympics for Women's Downhill. I just noticed on Rolex.com they have a very nice congratulatory message...

Rolex Studio Shot Of The Day: Rolex & Cappuccino...

Rolex, Cappuccino & Jake's Rolex World

What More Could You Want!?!?

Photo Credit: Ulrich

A Calendar Watch You Can Afford: Rolex Oysterdate

A Calendar Watch You Can Afford

Rolex Oysterdate

Eduardo Raffaelli from Beunos Aires, Argentina sent in this 1950s Rolex ad and he said:

"A couple of days ago you published the photo of the Datejust, which was pretty much alike the watch in this ad. We can see the affordable Oysterdate with manual winding and the old style Oyster bracelet, and the more luxurious Datejust with added the Perpetual, the Chronograph rating and the new bracelet with lug-cover pieces."

Eduardo also mentioned in a previous email that he cut the ads he cut the Rolex ads as a kid, from a bunch of old Life Magazines that his father kept in the attic. Eduardo also mentioned the black and white Life Magazines were dated from 1947-1955. It is amazing how many people fell in love with Rolex when they were young just from checking out magazine ads!!!

Rolex Hotness: Ellen DeGeneres Rolex Datejust on an Oytster Bracelet

Rolex Hotness: Ellen DeGeneres

Rolex Datejust on an Oytster Bracelet

Ellen DeGeneres has her own talk show and she is a dyed-in-the-wool Rolex fanatic!!! She wears many different men's Rolex models.

Rolex Macro Shot Of The Day Jocke's Amazing Rolex Coronet Close-Up

Rolex Macro Shot Of The Day

Jocke's Amazing Rolex Coronet Close-Up

Rolex Macro Shot Of The Day: LV Submariner By Remco

Rolex Macro Shot Of The Day

LV Submariner By Remco

Photo Credit: Remco