RubberB Back In Orange
RubberB is an extremely innovative company as well as being a sponsor of Jake's Rolex World. When I first saw the RubberB concept I was blown away because they made the first rubber straps that were custom designed to fit perfectly into the complete lug space on many Rolex sport watches. I wrote a review of RubberB on Jake's Rolex World to show how their innovate system worked.
I spoke with the owner and I mentioned he had to offer his strap in Safety-Orange. I argued it would look really good, particularly with a standard Submariner or Sea-Dweller. Turns out RubberB agreed and just introduced their updated strap in orange!!!

This new model in orange is actually a second-generation strap, which is similar in many ways to the older version—including their T shaped design—but different in one way. Basically, the first generation version was designed to accommodate all wrist sizes including people with enormous wrists. The challenge is that 95% of the population has a small, medium or large wrist, but not a huge wrist. RubberB optimized the second generation so it fits better, particularly on the Submariner and SEA-DWELLER models.

