Wednesday, November 23, 2011

RubberB Back In Orange...

RubberB Back In Orange

RubberB is an extremely innovative company as well as being a sponsor of Jake's Rolex World. When I first saw the RubberB concept I was blown away because they made the first rubber straps that were custom designed to fit perfectly into the complete lug space on many Rolex sport watches. I wrote a review of RubberB on Jake's Rolex World to show how their innovate system worked.

I spoke with the owner and I mentioned he had to offer his strap in Safety-Orange. I argued it would look really good, particularly with a standard Submariner or Sea-Dweller. Turns out RubberB agreed and just introduced their updated strap in orange!!!

This new model in orange is actually a second-generation strap, which is similar in many ways to the older version—including their T shaped design—but different in one way. Basically, the first generation version was designed to accommodate all wrist sizes including people with enormous wrists. The challenge is that 95% of the population has a small, medium or large wrist, but not a huge wrist. RubberB optimized the second generation so it fits better, particularly on the Submariner and SEA-DWELLER models.

I have review units of the second generation RubberB strap in orange, black and in white, and as soon as I get a chance, I will write a review with pictures as well as creating an installation video. In the meantime, you can check out these images.
I love the orange color, because it give the Rolex sport watches more of an aquatic tool watch vibe. There is something just really kind of preppy, sporty, fun and aquatic about the orange color strap. I know because I have worn my Submariner on an orange NATO strap.

The challenge of course with NATO straps is there is so much extra hardware and nylon, that it looks like a flea-market that blew up. The RubberB on the other hand is super streamlined and clean-cut. Very French and Jacques Cousteau meets SEA-LAB cool.