Back on Top: Rolex Ranks #1 in 2022

THE MOST REPUTABLE

COMPANY

IN THE WORLD. AGAIN.

 By DANNY CRIVELLO    

       

Rolex has earned the top spot as the most reputable company in the world. The data was compiled by the Boston-based Reputation Institute as part of its yearly Top 100 ranking of 7,000 brands across the globe. The institute surveyed more than 230,000 individuals in 40 countries. LEGO took the first spot in 2020 and 2021.

"No other company has enjoyed the title of the world’s most reputable company as often as Rolex," the Reputation Institute wrote in its report. "Rolex was ranked the #1 most reputable company globally for four years (2016-2019), and now again in 2022. The strength of Rolex’s reputation lies in the quality of its products and since 2020, people’s perception on this front has improved significantly."

Rolex's statement about the news:

"Rolex is proud to have been elected as the World’s Most Reputable Company in 2022. This recognition reflects our perpetual quest for excellence.

"Thanks to our values of perfection and to our culture of continuous improvement, we strive to always go further. Our aim is to constantly improve not only our products but also our environmental and social performance, as well as our impact on society. This leadership position encourages us to pursue our efforts for the good of all."