Rolex founder Hans Wilsdorf used the world as a testing ground for his watches, supporting explorers who ventured into the unknown. Rolex continues his legacy but with a new mission to help make the planet Perpetual by supporting those who protect the oceans, study the effects of climate change and create a more sustainable world. Rolex stands behind the scientists, explorers and visionaries who will spark the imagination of future generations – for the sake of a Perpetual Planet.
In 2005, Cristina Mittermeier coined the term “conservation photography”, which she has championed ever since. Today, through stunning visual storytelling paired with scientific knowledge, she is an unwavering voice for protecting our natural world. She has gained international recognition for her powerful pictures, which tell the ocean’s story, drawing attention to its fragility.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
