Best 2017 Super Bowl Commercial Peter Fonda Return of Born To Be Wild (with a twist)
What is the best part of the Super Bowl? Watching the Commercials...of course!!! This years Super Bowl commercials are reported to have cost $10 Million per 60 seconds to air. That makes sense when you have over 100 Million people watching it. My absolute favorite this year was the Mercedes-AMG GT Roadster commercial that starred Peter Fonda and was directed by The Coen Brothers.
It is worth noting the Mercedes Super Bowl commercial takes place almost a half-century later than the movie, Easy Rider.
Easy Rider was before my time...in other words I was a baby when it debuted in theaters. That being said, I have heard that Easy Rider defined a generation, and as a result, remains highly iconic to this day...Steppenwolf's song, Born To Be Wild, was like an anthem for the hippy generation. Easy Rider has been described as a "touchstone for a generation", as well as a landmark counterculture film.
Peter Fonda wore a yellow gold prototype Rolex GMT-Master in the seminal 1969 pop-culture Classic titled "Easy Rider". You can see Peter Fonda's Rolex GMT-Master on his wrist in the photos below.
"I'm Hip About Time. I Just Gotta Go."– Peter Fonda
You can actually see the yellow gold Rolex GMT-Master pictured above on Peter Fonda's wrist in the famous 1969 Easy Rider opening scene it appears briefly on-screen 47 seconds in to the video below.
Below is a screen grab of Peter Fonda's Rolex GMT-Master that appeared in the 1969 movie, Easy Rider.
The photo below is of the actual Rolex GMT-Master watch Peter Fonda wore in Easy Rider.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
